ADL

Branding

Amalgamated Dairies Limited (ADL) is a producer owned co-op with dairy processing and retail food distribution facilities throughout PEI. These plants process close to 100 million liters of fresh island milk each year and employ over 250 staff.

Challenge

Development of a creative and memorable image or promotion for ice cream on transportation vehicles, with the purpose of increasing product sales in winter.
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Solution

We showed natural, delicious ice cream with various ¬flavours to create a unique and memorable image that will elicit a strong emotional response from the consumer and to inspire the consumer to try the product immediately. We developed a series of creative concepts for the promotion. After a long and careful selection, the client decided to choose the concept that put the product in the forefront. The landscape of the Island in the background emphasized that this was a local and natural product.
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Results

Developed a colourful and memorable image for use on transportation vehicles and outdoor advertising (banners).
 
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