BullyTag

Branding

BullyTag™ is a free, mobile anti-bullying application, empowering those most likely to experience and prevent bullying - the bystanders themselves. BullyTag™ technology empowers victims and bystanders to anonymously report real-time bullying incidents through the use of a smart phone they already possess.

Challenge

The client asked us to create a stunning and memorable image in the style of computer games for the new mobile application BullyTag™. We had to develop a modern style for visual communication tools online and off line. The purpose of the application is to help teenagers to reveal and report cases of violence and humiliation among schoomates.
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Solution

From the meaning of the name offered by the client for the BullyTag™ application, "Bully" means "a hooligan," and it is associated with "a bull." The word "tag" is "to mark, place a label." We created the graphic image combination of the bull and target, which the client liked for associativity. We offered a digital design style that usually is used for computer games. For promotion of a new BullyTag™ mobile application, we developed a visual communication for the Tims Hortons coffee shops.
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Results

We developed a modern, memorable logo design and corporate style for the brand’s visual communications. The brand awareness in the market has grown within a short period. The application was sucessfully represented in schools and social organizations. http://www.bullytag.com/
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