Captain Jeff

Web design
Naming
Branding

Captain Jeff MacNeill is one of North Lake's most colourful characters and a certified big game Charter fisherman. He is also one of the finest PEI Bluefin fishermen with over 35 years of experience. Jeff MacNeill is the sixth generation of fishermen from a fishing family in Eastern Prince Edward Island, Canada.

Challenge

Creation of a brand from scratch for PEI Tuna Charters to promote the company in the local market and attract new clients to increase sales of tours.
4b1a2647.jpg

Solution

We developed the personified brand "Captain Jeff" for the business owner and captain Jeffery MacNeill. We created the logo design with the captain's portrait, website www.peitunacharters.com and all promo materials, along with a social media strategy and brand communication. We provided complete marketing support and services from our social media expert.
27e516ab.jpg

Results

The business received an exclusive brand and modern visual identification. The new website and social media support created a rapid increase in brand awareness. During the first season after the branding launch, sales increased 30% compared with the previous season. With the online promotion, the company gained the interest of a number of TV shows that have since produced programs with Captain Jeff. Among the programs are “Canada in the Rough” (season 10) and “Catching Monsters” on the Discovery Channel. The company also appeared on French TV shows and National Geographic. www.peitunacharters.com
3bf8449f.jpg
I love all the work you have done for my company.
We have been growing in leaps and bounds! Your ideas and skills are second to none.
Jeff MacNeill
Jeff MacNeill Owner and operator
MacNeill's Tuna & Deep Sea Fishing