Captain Jeff

Web design
Naming
Branding

Captain Jeff MacNeill is one of North Lake's most colourful characters and a certified big game Charter fisherman. He is also one of the finest PEI Bluefin fishermen with over 35 years of experience. Jeff MacNeill is the sixth generation of fishermen from a fishing family in Eastern Prince Edward Island, Canada.

Challenge

Creation of a brand from scratch for PEI Tuna Charters to promote the company in the local market and attract new clients to increase sales of tours.
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Solution

We developed the personified brand "Captain Jeff" for the business owner and captain Jeffery MacNeill. We created the logo design with the captain's portrait, website www.peitunacharters.com and all promo materials, along with a social media strategy and brand communication. We provided complete marketing support and services from our social media expert.
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Results

The business received an exclusive brand and modern visual identification. The new website and social media support created a rapid increase in brand awareness. During the first season after the branding launch, sales increased 30% compared with the previous season. With the online promotion, the company gained the interest of a number of TV shows that have since produced programs with Captain Jeff. Among the programs are “Canada in the Rough” (season 10) and “Catching Monsters” on the Discovery Channel. The company also appeared on French TV shows and National Geographic. www.peitunacharters.com
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Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
John Rowe President and Founder, Island Abbey Foods Ltd.
The Art Fresh name is appropriate –
they have a "fresh" approach, and it works.
Blair Corkum Blair Corkum Financial Planning Inc.
I love all the work you have done for my company.
We have been growing in leaps and bounds! Your ideas and skills are second to none.
Jeff MacNeill Owner and operator
MacNeill's Tuna & Deep Sea Fishing
The results surpassed my expectations.
I am very grateful to have had the services of Art Fresh.
Cathy Chan Cathy Chan, General Manager at Stellar Sci-Edu Ltd.
I have collaborated with Art Fresh on multiple projects
at Timeless Technologies and have been very pleased with the results.
Matt Sullivan Business Development Manager at Timeless Technologies Inc.
Standing out with a consistent brand in today's competitive business world
is ever important, and Art Fresh is helping clients regularly in gaining an edge.
Corey Poirier Host, Conversations With PASSION Radio Show, Speaker
Art Fresh provided me with a thoughtful and beautifully designed logo
for my website of painting. I admire Art Fresh work and highly recommend it to anyone.
Dr. David Stewart Artist
Art Fresh is a creative and high efficiency company.
It helped us to rebrand our restaurant.
Helen Ou Owner, Cy’s Grill
Love love love all that Elena and the Art Fresh team
do to create the perfect image for my business.
Sharon Lynn Quann President, Biospa (Quann) Cosmeceuticals Inc.
Art Fresh is more than marketing agency, they develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.
Mike Thususka Director of Economic Development
City of Summerside