Cy’s Grill

Rebranding

Cy's was established by owner Cy Rashed in 1980 serving fresh Island beef. The restaurant is a Charlottetown gem serving the city’s “best burger”. The grill, loved by Islanders and tourists since 2015, is under new ownership and continues to serve the original delicious “Cy's Burgers”.

Challenge

Rebranding of the 35 year old local fast food restaurant Cy’s Grill in order to refresh its image and to more effectively attract new customers.
 
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Solution

Development and promotion of Cy as a personified brand of the founder and chef who is the creator of the recipes for the delicious burgers and wraps.
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Results

We developed a new logo, slogan: "Fresh Every Day!" and visual style for the grill restaurant. New menus and promo materials received new styles. As a result of Cy's restaurant rebranding, the number of visitors during the 3 summer months doubled in comparison with this period last year. The restaurant developed a recognizable corporate style and became more popular among locals.
 
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Art Fresh is a creative and high efficiency company.
It helped us to rebrand our restaurant.
Helen Ou Owner, Cy’s Grill
Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
John Rowe President and Founder, Island Abbey Foods Ltd.
The Art Fresh name is appropriate –
they have a "fresh" approach, and it works.
Blair Corkum Blair Corkum Financial Planning Inc.
I love all the work you have done for my company.
We have been growing in leaps and bounds! Your ideas and skills are second to none.
Jeff MacNeill Owner and operator
MacNeill's Tuna & Deep Sea Fishing
The results surpassed my expectations.
I am very grateful to have had the services of Art Fresh.
Cathy Chan Cathy Chan, General Manager at Stellar Sci-Edu Ltd.
I have collaborated with Art Fresh on multiple projects
at Timeless Technologies and have been very pleased with the results.
Matt Sullivan Business Development Manager at Timeless Technologies Inc.
Standing out with a consistent brand in today's competitive business world
is ever important, and Art Fresh is helping clients regularly in gaining an edge.
Corey Poirier Host, Conversations With PASSION Radio Show, Speaker
Art Fresh provided me with a thoughtful and beautifully designed logo
for my website of painting. I admire Art Fresh work and highly recommend it to anyone.
Dr. David Stewart Artist
Love love love all that Elena and the Art Fresh team
do to create the perfect image for my business.
Sharon Lynn Quann President, Biospa (Quann) Cosmeceuticals Inc.
Art Fresh is more than marketing agency, they develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.
Mike Thususka Director of Economic Development
City of Summerside