Quannessence

Design
Rebranding
Packaging

BioSpa (Quann) Cosmeceuticals Inc. PEI based company, focuses on the development and manufacture of an advanced skincare line, Quannessence Skincare. The line is based on medical principles and was developed to address existing industry gaps for a natural based yet effective skincare line designed to be used in medi-aesthetic treatments and home regimens.

Challenge

The project task was to rebrand TM Quannessence – a natural and professional cosmetic made in PEI. The marketing goal was to develop a classic and premium quality design for the logo, packaging and print materials to position the product as a premium quality natural cosmetic. The refreshed brand has to be represented in the Atlantic and central Canadian (Halifax, Toronto, Ottawa, Montreal) marketplaces. The long-term marketing objective was to launch the Quannessence cosmetic in the American market.
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Solution

We decided to keep "Q" as a main identifier of the brand, as Q represents the surname of Sharon Quann, creator of the cosmetics. The combination of the royal blue with the golden foil represents the premium class and high quality of the Quannessence cosmetics. We developed a brand book with a complete description of standards on how to use the brand identity.

For the identification of two lines of Quannessence cosmetics (regular and for professional use only), we proposed two colour schemes and the complementary logo for the professional line. This line features an inversion of the letter "Q" on the golden background.
We created an exclusive and elegant style for packaging, print materials and display for trade shows and promo posters.
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Results

We developed a premium style for the presentation of Quannessence cosmetics in the market and did a full rebranding of the visual communications. In the first year after rebranding, sales have doubled for the professional line and the brand has been successfully represented in the central and Atlantic Canadian markets. The company has signed agreements for collaboration with the leading Canadian pharmaceutical supermarket and professional cosmetics store.
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The quality of the work and attention to details has surpassed
all of our expectations and Elena has continually impressed us with her new designs.
Our packaging is now among the best in the industry.
Reid Barnett CEO, Biospa (Quann) Cosmeceuticals Inc.