The City of Summerside

Communication
Design

Summerside is a Canadian city in Prince County, Prince Edward Island. It is the second largest city in the province and the principal municipality for the western part of the island. Summerside is quickly becoming recognized by potential investors, site selectors and business leaders as "the city to watch" for growth. From developing one of the lowest cost operating environments in Canada to investment in state-of-the-art technology and facilities, Summerside continues to surprise and meet the needs of those businesses that already call it home.

Challenge

To develop engaging marketing materials to represent innovations and ambitions of the City of Summerside abroad to international investors and businessmen with the goal of inviting collaboration and describing the advantages and opportunities of doing business in Summerside.

Solution

Created animated presentation with marketing print materials consistent with the city’s visual style and utilized an engaging approach to promote innovation for all economic sectors representing the eco city with the big possibilities.

Our work on the video presentation included the creation of scenario, storyboards, illustrations, copywriting, animation and voice recording. We also developed a uniform style for all brochures to represent the City of Summerside, the eco-systems, and the aerospace and IT sectors using modern and dynamic design concepts for effective communication with the target audience.
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Results

We developed an informative and attractive video presentation, four promotional brochures for each economic sector and a custom illustrative map highliting the innovations and ambitions of The City of Summerside. The created content and style of communication became an important piece of the online presentation of Summerside’s new initiatives. The marketing materials became a key tool to promote and engage the international and local business communities.
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Art Fresh is more than marketing agency, they develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.
Mike Thususka Director of Economic Development
City of Summerside
Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
John Rowe President and Founder, Island Abbey Foods Ltd.
The Art Fresh name is appropriate –
they have a "fresh" approach, and it works.
Blair Corkum Blair Corkum Financial Planning Inc.
I love all the work you have done for my company.
We have been growing in leaps and bounds! Your ideas and skills are second to none.
Jeff MacNeill Owner and operator
MacNeill's Tuna & Deep Sea Fishing
The results surpassed my expectations.
I am very grateful to have had the services of Art Fresh.
Cathy Chan Cathy Chan, General Manager at Stellar Sci-Edu Ltd.
I have collaborated with Art Fresh on multiple projects
at Timeless Technologies and have been very pleased with the results.
Matt Sullivan Business Development Manager at Timeless Technologies Inc.
Standing out with a consistent brand in today's competitive business world
is ever important, and Art Fresh is helping clients regularly in gaining an edge.
Corey Poirier Host, Conversations With PASSION Radio Show, Speaker
Art Fresh provided me with a thoughtful and beautifully designed logo
for my website of painting. I admire Art Fresh work and highly recommend it to anyone.
Dr. David Stewart Artist
Art Fresh is a creative and high efficiency company.
It helped us to rebrand our restaurant.
Helen Ou Owner, Cy’s Grill
Love love love all that Elena and the Art Fresh team
do to create the perfect image for my business.
Sharon Lynn Quann President, Biospa (Quann) Cosmeceuticals Inc.