Ukrproduct Group

Packaging
Branding

Ukrproduct Group is a leading producer and distributor of high quality branded dairy products in Ukraine and abroad. The backbone of the business comprises four ISO-certified manufacturing plants with a total annual integrated capacity of approximately 70,000 tons of dairy products. The Group produces and supplies branded dairy products (butter and cheese) to retailers and wholesalers in Ukraine. Ukrproduct also produces and exports intermediate-stage milk products, including skimmed milk powder (SMP), to Denmark, the Netherlands, Bulgaria, Japan and Turkey.

Challenge

New series of the smoked flavored cheeses needed to develop a new eyes catching creative packaging design to enter the Ukrainian market. Three flavours of the cheese Mexicanos, Salami and Barbeque had to become the best seller in this category of the local cheeses.
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Solution

We developed a corporate hero “A Mouse” for the series of the smoked cheese. Three illustrations that we created for the labels reflected the flavours and names of the chesses. The creative concepts were combined in one series, while keeping own unique style.
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Results

We developed a corporate hero and unique illustrations for the label designs. The series of the smoked flavored cheeses received eyes catching modern design to represent new product in the local market and create interest at consumers to try it. The bright colours and innovative approach in the label design helped new series stand out in the market and receive a good feedback from the gourmets.
Art Fresh is a creative and high efficiency company.
It helped us to rebrand our restaurant.
Helen Ou Owner, Cy’s Grill