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Create a Brand Strategy

The Key Components of an Effective Marketing Strategy

By Art Fresh
Do you have all the elements of an effective marketing strategy that are essential to defining your brand and building brand identity? Would you be surprised to learn that the majority of business owners are disappointed by their sales performance? If you’re one of those people, then you’re certainly not alone. According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates. That means that more than three-quarters of all business people out there are trying to figure out why they’re not making more despite what they feel is a great product or a unique service. >

A Brand Marketing Strategy Depends on Knowing Your Game

By Alan McNairn
Rain forced me to seek refuge in a Dublin pub. It was chock-a-block with sports fans watching an intercounty football match. “Great,” I said to myself, this will be entertaining. It was, but not in the way I anticipated. I know a bit about soccer but this game was different. Here is a diagram of how I pictured what was going on.  >

5 Simple Marketing Strategies That Help You to Develop a Strong Brand

By Art Fresh
We are starting our own blog to show you the basics of branding. Don't worry. We make it clear and simple and give you the steps you can implement immediately. So, grab a coffee and forget about your emails and appointments for the next four minutes. >

Which Parts of Your Business’ Marketing Strategy Should You Outsource?

By Art Fresh
Outsourcing helps to reduce cost. Given that up to nine out of ten small businesses are failing in their first year, it’s becoming more important than ever to streamline your processes to ensure that you can stay competitive in the constantly evolving digital space. Outsourcing is one of the best ways to do this, minimizing the time that you waste on tasks that don’t lie within your area of expertise, improving your productivity, and ultimately resulting in a much healthier bottom line for your business. Marketing strategy is one element that small businesses are commonly outsourcing, but it can be a minefield to know which elements are best kept in the house and which should be handed over to professionals. Here’s a guide to which is which.  >

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