Fresh Facets

Generating Leads With Online Marketing



Online marketing has become an essential part of generating leads for any business, as the number of internet users is upwards of 2.5 billion people. Imagine the potential of this market and what it can do for your business.

There are many digital tools that can help you achieve your goal of online lead generation. An intelligent strategy that is specific and customer-focused can help you find leads that are waiting to connect with your business.

The most easy and common method is email. Almost all adult users have an email ID they actively use. Target users by directly emailing them any offers you have, and throw in incentives for referring friends and family. Having an interesting newsletter on a regular basis will have your leads trickling in through the subscriber list.
The next step to online lead generation is to have a website that is search-engine optimized and user-friendly. The website should also include creative lead capture forms/landing pages. The call to action button should entice and motivate the visitor to get more involved. Multiple call to action buttons should encourage people to subscribe, buy, contact you or leave their contact information. In addition, the content you offer should be useful, reader-friendly, interesting, customer-focused and innovative. A professional design agency can help you create a beautiful website with engaging content. All information regarding pricing and offers should be clearly stated, as customers value transparency when making online purchase decisions. You should also consider that search-engine optimized websites obtain better rankings and improve your chances of converting leads.


Pay-per-click advertising is another way of getting leads that will most likely convert into customers, because this form of advertising connects you with customers who are looking for your specific services. Google AdWords, Bing Ads and Facebook Ads provide strong platforms that are popular and have a huge database of potential leads. You can also use social media to engage people, and this engagement can go a long way in helping to generate leads for your business. Join LinkedIn groups that relate to your business, and share your input. Twitter is another platform where, just by engaging with influencers or retweeting on industry-specific topics, you can generate traffic to your website. Consistently interacting and making your presence felt by contributing positively and constructively will pique the curiosity of customers and bring more traffic to your website. This traffic will convert into actionable leads.

Harnessing the power of the internet is essential for any business to grow. The internet offers a huge market of potential leads waiting to be converted. Quality, transparency and integrity all build trust. Interesting content and solutions will keep customers coming back. Generating, converting and keeping leads are possible only when there is continuous and creative engagement.

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