Fresh Facets

Guide #5 Online Marketing

The fifth piece in our branding series is all about promotion. After spending the last four articles creating your branding strategy, now we want to take action and get your message to your customer.

Online marketing can be overwhelming; this piece will provide a quick overview so you know the basics.

Keep in mind the design, tagline, message and style we created in our last step and all of the background information we gathered in the three prior steps.
 
Develop a powerful web presence
In today’s world, a website is a no-brainer. It’s one of the most inexpensive marketing tools you can use, but you need to put some thought into its development. Creating a web presentation that impresses your customer and builds your brand´s success will require careful execution.

You want to consider the written word, or your web copy. It should reflect your target audience in language and thoughts. The purpose of compelling web copy is to get your message across and to sell your products and services.

But the written word is boring if the design is not a good fit. You have so many possibilities that it can be mind-boggling to choose the right design. How should the page be structured? What content do you want to include? Where should you place logos and web copy?

These questions represent just the beginning. You can also consider web shops, integrated systems, and so on. If you feel you want to get it right, contact us for advice.
 
Strategize your social media
To extend the reach and possibilities of your branding, look at your use of social media.

Do you want to connect with your target audience on Facebook, Twitter, LinkedIn, Instagram, Pinterest and/or Google Plus? Where does your target audience spend its time? What is the most appropriate platform?

If you determine which social media platform is right for you, then you need to know how to use it. Are you creating blog articles and sharing them? Are you posting pictures related to your products and services? Are you doing market research for your accounts?

You may also want to consider other common tools. For example, you can build an email list and inform your customers about news in your industry. In this way, you market your company as a thought leader in your niche.

Many companies, especially smaller ones, manage their own social media strategy and online marketing. In doing so, however, they may lose sight of the vast array of possibilities and neglect their core tasks.
Feel free to reach out to us if you feel stuck. We’re glad to help you out.

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