Our team

Art Fresh is a multi-award winning full-service marketing agency, focusing on marketing strategy, brand design, marketing communication, building a brand and managing it. We provide a premium-quality creative design that includes logo design and corporate identity, print advertisement, label and packaging design, brochure design, responsive web design and various other promotional services to help businesses capture a strong position in the market.

Based on over 20 years of successful and versatile experience working with both small and medium-sized businesses and large international corporations in the European and American markets, our team has the knowledge to work effectively with all types of businesses to achieve their goals. As our creative portfolio demonstrates, we believe that great ideas cannot happen without passion, intelligence, and personal commitment.

Elena Herweyer
Elena Herweyer, CEO and Creative Director

Giving top-quality branding and graphic design to international companies such as Kimberly-Clark Worldwide Inc.©, L'Oreal, Vichy, Samsung, Microsoft, Procter & Gamble, Mercedes-Benz, TNK-bp, Caparol, Novo Nordisk, IMC and Cheese Club Corporation, as well as small and medium-sized businesses, for more than 20 years.

The versatile experience Elena received during her work with international and local clients, along with her longtime focus on brand development services, led Elena to found Art Fresh Creative Studio in 2011, soon after she moved to Canada from Kyiv, Ukraine.

Elena is a professional artist with a Master's Degree in Fine Arts and Graphic Design. Her paintings are held in the private art collections of Ukraine, Canada, Poland and Germany. Since 1999, Elena has been a member of the National Artists’ Union of Ukraine. Several of Elena’s graphic design and advertising works have earned awards at the Annual International Festival of Advertising in Europe and the USA. One of the recent awards was Gold at the 2019 Summit Creative Awards for “Art Fresh Self-Promotion Campaign,” Boston, USA.

Andrey Potapov
Andrey Potapov, Brand Strategist

Over fifteen years of successful experience in advertising. The unquenchable thirst for self-improvement has allowed Andrey to develop his career from designer to a position of creative director in a European advertising agency.

Andrey has always thought in global terms in creating visual solutions for clients. This has allowed him to develop the strategic vision in creative projects for clients from Canada, Kazakhstan, Ukraine, Russia, Germany, Italy and Poland.

Since 2011, Andrey has worked as Art Director and Creative Director with international clients that have included companies and brands such as Philip Morris, Samsung, Mastercard, Procter&Gamble, Cannes Festival Advertising, Billa REWE Group and 2H2 movers.

Andrey always offers clients more than just a beautiful look. Advertising masterpieces with accurate marketing strategy — this is what Andrey Potapov strives to reach while working on each project. His purpose is to surpass the highest expectations of the client.

Michela Quilici
Michela Quilici, Business Growth Coach &
Marketing Strategist

Michela has coached and consulted hundreds of companies, globally over the past 18+ years. She excels at supporting business leaders and executives bridge the gap to their next level of growth using strategy, systems & self-leadership, so they can authentically market and strategically grow their organization with purpose and confidence.

Michela has been featured in USA Weekly, Canadian Living Magazine and Profit Magazine. She is a member of the Forbes Coaches Council, contributing author in the bestselling book Conscious Business, and the recipient of numerous marketing and entrepreneurship awards.

Igor Ratsun
Igor Ratsun, Senior Web Developer

Igor has more than fifteen years of versatile experience working on the development of high-end websites for local and international clients, including 8 years as a team lead. His clients included, the City of Summerside, Art Fresh, Hermes Fashion, Vodafone and Amazonas. His wide range of professional skills in programming and web design have enabled Igor to develop highly effective web solutions for all types and sizes of businesses directly resulting in their achieving marketing goals.

Igor possesses expertise in the following program languages: PHP, JavaScript, SQL; databases PostgreSQL, MySQL, NoSQL; design pattern and OOP MVC, HMVC, ORM, active record, service locator, singleton, facade, adapter etc.; frameworks Zend Framework 2, Zend Framework 3, Symfony 2, Symfony 3, Yii2, Doctrine 2, CodeIgniter, Kohana, jQuery; front-end development HTML, CSS, HTML5, CSS3, jQuery UI, Twitter bootstrap, SASS, LESS; version control systems git, svn; Task/Time tracking system; CMS Magento 2, WordPress, OpenCart, Modx, Joomla, Oxid, Shopware; technologies AJAX, REST, SOAP, RESTful API, RPC API, XML, Websocket; caching technologies Varnish, Memcache, apc. He also maintains an understanding of Agile/Scrum and Kanban and has experience with highload projects.

Grahame Potter
Grahame Potter, Senior Copywriter

Grahame is a multi-award-winning writer who has created cutting-edge consumer and b2b campaigns for over 35 industries throughout Canada and the U.S. Employing a 30+ year overview of the entire marketing mix, he writes websites, landing pages, e-blasts, articles, brochures, outdoor and transit ads, newsletters, sales letters, and slogans you can hang brands on.

Grahame has been online since there’s been a line to be on and his career has hinged on measurable results more times than he cares to remember. From personalized direct marketing (American Express, Bell Canada) to mass-market promotion (Coca-Cola, Ford Motor Company) his major agency years have produced a writer who literally thrives on the challenge of measurable results.

Grahame works his magic by using heads and subs to make every point count, tight text to keep readers reading, and calls-to-action to elicit response. It’s a style that has been described as smart copy tuned to a target. Whatever it’s called, it results in communication that connects, convinces and converts, adding a tremendous edge to performance.

Lori Mayne
Lori Mayne, Writer and Editor

Lori is a professional writer and educator with more than 20 years of communications experience in media, classroom and corporate environments.

She instructs post-secondary courses and facilitates professional development workshops in professional and business writing, plain language and workplace communication, among other topics. She also provides one-on-one coaching services to individuals who want to sharpen their writing skills or gain another perspective on specific writing projects.

As a writer, Lori produces articles, reports and communications materials; provides editing and research services; and identifies media opportunities for both businesses and non-profit organizations.

Lori teaches English 101 at the University of Prince Edward Island, and she has also facilitated courses through Holland College, Ceridian, and Making Words Matter, her own writing and education business. She has delivered programs to 2,000 people across PEI.

Lori Mayne
Jason Gordon, Social Media Marketing Director

With over 15 years of sales and marketing experience, Jason has been successful in leading a number of companies from start-up to profit using social media as his medium of choice. Jason's primary focus is helping small businesses first figure out how to get started with social media, and then planning and implementing the strategies needed to lead them to success in their industry. 

During the past five years, Jason has had the privilege to work with over 300 companies and has managed close to 1000 social media accounts. 

Jason agrees that "Content is King" and is only becoming more and more relevant each year. Content planning and development is key to social media success. This is an area that Jason works with our clients setting them up for success for today and for the future.

Through relentless trial and testing, he has been able to develop one of the most sought-after, and affordable Social Media services available today.

Looking for a big idea?

Call us: +1.902.394.7272
PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272