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Marketing and
business growth tips

Cracking new markets? Turn challenges into wins

By Elena Herweyer | Feb 06 2025

The possibility of 25% tariffs on Canadian goods in the U.S. isn’t just a distant threat—it’s a wake-up call. For many businesses, finding new markets isn’t just a strategic move—it’s a necessity.

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Don't make the mistakes your competitors do

By Elena Herweyer | Jan 21 2025

​How are you attracting clients? Are you relying on Google advertising, Facebook, or SEO? Let’s get real—your competitors use the same tactics to target the same audience. And that’s exactly why they’re your competition.

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Is your website killing your profits?

By Elena Herweyer | Nov 01 2024

A few days ago, a business owner asked us to review their website and share any tips for generating more leads. So today, we’re not only going to answer it...

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How to dramatically improve your brand investments

By Elena Herweyer | Aug 21 2024

Investing in customer experience (CX) and employee experience (EX) significantly enhances a brand's power by creating a virtuous cycle of satisfaction, loyalty and advocacy. Why customer experience is important find out here...

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Social media: How to avoid a costly mistake

By Elena Herweyer | Aug 07 2024

Our branding and marketing agency often hears from clients, “How can we grow our business on social media without wasting our budget on advertising that doesn't work?” Today, we will show you how to gain attention on social media instantly.

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8 Step Checklist on How to Get More Engagement on Social Media

By Elena Herweyer | Jul 01 2024

​How can you get more engagement and followers for business on social media posts than just sharing them? Here is a checklist on what to post on social media for business and how to improve your social media content with better copy, images, and mentions.

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What is a top service or how to become No. 1 in your market

By Elena Herweyer | Jun 20 2024

Maintaining a client-centred focus is crucial for building trust and a reputation for excellence. When you prioritize the client's needs, preferences, and goals, you demonstrate that their satisfaction and success are your top priorities.

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Why should people buy from you? (Or, why brand strategy is important!)

By Elena Herweyer | Jun 02 2024

Many entrepreneurs focus primarily on developing products or services without paying much attention to the critical aspect that is key for business success: brand strategy.

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