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Marketing and
business growth tips

What's better for growing your business: focusing on sales whenever you talk to customers or taking care of their goals?

By Elena Herweyer | May 12 2023

A few years ago, we met with a local client excited about a new business opportunity to enter the US market with his new product. The product was unique, and there seemed to be no direct competition. Our client was inspired by the huge market opportunity and asked us for marketing support and brand strategy for a new product launch.

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The Secrets of Creating an Effective Marketing Strategy for 2023

By Elena Herweyer | Mar 22 2022

According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates. That means that more than three-quarters of all business people out there are trying to figure out why they’re not making more despite what they feel is a great product or a unique service.

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Why You Don’t Attract Clients

By Art Fresh | Mar 19 2022

When we work with business owners we often hear: “I work hard, spend on advertising, but I don’t attract new clients, Why?” Most people reading this will have a similar problem. So, let’s see why this is happening.

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Closing Thoughts: Brand Development

By Elena Herweyer | Mar 17 2022

Over the course of the last three months, you have learned the foundation of brand development and brand advertising. You have defined who you are as a company; researched your target customers; analyzed your market and competitors; considered your specialty design, taglines, message and corporate style.

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How to Increase Your Business Growth — 5 Useful Strategies

By Art Fresh | Mar 16 2022

Expanding your business can be challenging at times. (Especially if you’re a startup.) ​You put in a mighty effort for your marketing campaign, your products or services are excellent, but new customers come in slowly, and it becomes pretty annoying after a while.

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Guide #6 Word of Mouth

By Elena Herweyer | Mar 15 2022

Two weeks ago, we took a look at the importance of online marketing. Now that you have all of the basics of your brand strategy, we want to give you our best possible advice on making your marketing and branding strategy a success.

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Guide #5 Online Branding and Marketing

By Elena Herweyer | Mar 11 2022

The fifth piece in our branding series is all about promotion. After spending the last four articles creating your brand strategy, now we want to take action and get your message to your customer.

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Guide #4 Graphic Design, Tagline, Brand Message and Identity design

By Elena Herweyer | Mar 09 2022

Welcome to the fourth piece in our series on branding. We’ve already worked out the basics of what information we need to create a solid brand strategy. Now, we will look at what you can do with this information.

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