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Brand Development

Brand Logo Design: How Customers Respond to It?

By Art Fresh | Aug 10 2021

If you are looking to design a new logo for your brand or revamp your old logo and make it more appealing, you have taken the first step to improve your brand identity. Your brand logo has more value than you might think, and it often has a significant impact on the consumer. Your logo can play a significant role in influencing the customer to buy your product or service.

This may be difficult for many people to understand. What happened to sales, marketing, and other business functions? Are they outdated? Should you only invest in a simple logo? 

The answer is that you should never ignore any business function if you want your business to grow. Sales and marketing are just as crucial to a business, but they are not everything. It’s usually the ‘smaller’ things that can have a significant impact on your business. You may not be choosy, or a perfectionist, but your customers are. Research has shown that customers exhibit a certain tendency to buy from brands with specific logo designs.

If you want to create an adaptive logo for your business, you should first understand how customers respond to different logos types. You can then take a detailed review of your business logo. If your logo needs changes, then you can do it better. Otherwise, you should focus on making it right the first time.

The psychology of your brand logo

The first step to understanding how a digital logo can impact your customers is to understand logo psychology. Many brands have failed because they tried to change their logos without considering the psychology of the customer. You have to understand your brand image and place it in a way that appeals to customers.

Customers often make perceptions about a particular product based on the logo shape. Did you know that most of the time, circular logos deliver a message of softness and caring? Many experiments have similarly shown that angular logos develop a perception of durability and hardness in consumers’ minds.

Knowing the psychology of logo design will help you create the perfect logo based on your brand identity. It will also help you avoid major mistakes when it comes to digital logo design. For example, if you sell baby products, then you should ideally have a circular logo. However, a circular logo will not be suitable for a construction company as they have a different brand identity.

Understand the psychology of Logo design to get better results when making a digital logo for your business.

Your logo communicates your brand’s identity.

If you have a good logo design, it will communicate your brand image to the customer. Many good logos have a picture in the logo if the brand's product or service is not evident in the name.

The saying “A picture is worth a thousand words” holds in this aspect. When the customer sees your logo, they will develop a brand image in their minds. It’s up to you to decide how you want them to perceive your brand.

However, always keep in mind that most simple logo makers will not communicate anything about your brand image. Nowadays, you can get a free digital logo, but it is worth noting when developing the right brand image. Take the time to get your digital logo created by professional graphic designers that will keep your brand strategy in mind before designing your logo.

Your logo sets you apart from the competition.

When a customer is faced with five different logos, then the logo that stands out will usually be favoured over the others. This may seem like common sense, but unfortunately, it is not used often when it comes to logo design. Many businesses design a logo that is similar to their competitors. This leaves them no choice but to compete on price or other aspects.

Try and get a unique logo that will help your brand stand apart from your competitors. You will be able to capture a whole segment of customers that prefer originality, and it will increase your brand value as well. You should still follow industry-specific designs, be creative, and add uniqueness to your logo and brand identity.

Your logo matters

If you design a new logo for your business, then take the time and resources to invest in a premium logo. Not only will it give your brand a positive brand identity, but it will also set you apart from the competition. Customers will respond to your logo on more levels than you may imagine. If you have any questions on logo design, contact us! We’ll be glad to help you create a modern brand identity that will reflect your business essence and will work for your marketing.
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