Marketing,
Digital Marketing,
Web Design
Is your website killing your profits?
By Elena Herweyer | Nov 01 2024
A few days ago, a business owner asked us to review their website and share any tips for generating more leads. This is a question we often get from business owners and company managers alike. So today, we’re not only going to answer it—we’re also going to show you how to earn more than ever from prospects who are eager to hire you.
Let’s get started!
You hired a skilled web designer to build your website. It was delivered quickly and cost-effectively, but instead of generating more calls or inquiries, they’ve actually become even rarer—even with Google ads running. Rather than the return on investment you expected, you're now dealing with higher expenses that are draining your cash and killing your profits.
Why is this happening when you have a brand-new website that you built to grow your business?
The answer can feel harsh.
Today, simply having a professional-looking website isn’t enough. You could spend thousands on a site, but if it doesn’t feature an extremely compelling offer that motivates visitors to call or buy from you, it won’t help your business grow. Most business websites barely scratch the surface of their potential, reflecting a lack of time and effort invested in crafting effective online presentations.
Think about this: a professionally built and optimized website is like having a premium store right in the heart of a bustling downtown area. Unfortunately, many business websites look and communicate exactly the same, thanks to cheap, cookie-cutter templates. As a result, visitors may perceive them as just another store in a forgotten corner.
If your website is poorly designed and lacks a compelling reason for customers to buy from you, it loses value in the eyes of potential customers. Remember, people often check a service provider's website before deciding to engage. Prospective clients will judge your business based on what they see online.
So, what message is your website conveying about your brand?
Your website plays a critical role in your marketing strategy—it has the power to either undermine or enhance the effectiveness of your marketing efforts. When you send out a newsletter or run a Facebook ad, potential customers will visit your website to decide whether to contact you. The quality of your website and the offers presented will influence their level of trust and whether they see you as the solution they need.
If your marketing hasn’t yielded the expected results, there are likely two key issues at play:
1) Your website’s presentation might be lacking
2) Your offer may not motivate people to contact you
To prevent business loss and build a trustworthy brand, a professionally designed and marketing-optimized website is essential.
Get proactive and turn your website into a 24/7 money-making machine for your business!
Start by listing the top three benefits your business provides that directly address the biggest challenges of your target audience. These could be individual services or a range of solutions for which people are willing to pay a premium.
Next, craft a one-sentence offer that excites, sparks curiosity, and immediately grabs attention while clearly explaining how you will solve the problem. Include a time range and a guarantee to build trust. Your offer should be fresh, unique, impactful, and engaging in compelling action. This targeted approach takes time, but the rewards are enormous.
Still on the fence?
Consider how different your business would look if you had already done this. You could pick up the phone and talk to your ideal prospects eager to buy from you! It’s a game-changer—but only if you craft an irresistible business offer that makes your website a lead-generating platform.
If you find yourself working hard on your business marketing without achieving the sales results you want, stop and reevaluate your approach. Ensure you’re doing the right things correctly. If your website doesn’t generate quality leads, we strongly recommend contacting us.
Why?
Because we know how to turn your website into a great salesperson. Our Accelerated Business Growth Strategy is built on proven methodology, not hopes and uncertainness. It works extremely well for our clients, and they will work for you, too. This is a great starting point if you want to massively improve your sales results.
If you’re ready to create a marketing platform that gives you a competitive edge and helps you save on marketing costs, reach out to us today at info@art-fresh.ca.
Let’s get started!
You hired a skilled web designer to build your website. It was delivered quickly and cost-effectively, but instead of generating more calls or inquiries, they’ve actually become even rarer—even with Google ads running. Rather than the return on investment you expected, you're now dealing with higher expenses that are draining your cash and killing your profits.
Why is this happening when you have a brand-new website that you built to grow your business?
The answer can feel harsh.
Today, simply having a professional-looking website isn’t enough. You could spend thousands on a site, but if it doesn’t feature an extremely compelling offer that motivates visitors to call or buy from you, it won’t help your business grow. Most business websites barely scratch the surface of their potential, reflecting a lack of time and effort invested in crafting effective online presentations.
Think about this: a professionally built and optimized website is like having a premium store right in the heart of a bustling downtown area. Unfortunately, many business websites look and communicate exactly the same, thanks to cheap, cookie-cutter templates. As a result, visitors may perceive them as just another store in a forgotten corner.
If your website is poorly designed and lacks a compelling reason for customers to buy from you, it loses value in the eyes of potential customers. Remember, people often check a service provider's website before deciding to engage. Prospective clients will judge your business based on what they see online.
So, what message is your website conveying about your brand?
Your website plays a critical role in your marketing strategy—it has the power to either undermine or enhance the effectiveness of your marketing efforts. When you send out a newsletter or run a Facebook ad, potential customers will visit your website to decide whether to contact you. The quality of your website and the offers presented will influence their level of trust and whether they see you as the solution they need.
If your marketing hasn’t yielded the expected results, there are likely two key issues at play:
1) Your website’s presentation might be lacking
2) Your offer may not motivate people to contact you
To prevent business loss and build a trustworthy brand, a professionally designed and marketing-optimized website is essential.
Get proactive and turn your website into a 24/7 money-making machine for your business!
Start by listing the top three benefits your business provides that directly address the biggest challenges of your target audience. These could be individual services or a range of solutions for which people are willing to pay a premium.
Next, craft a one-sentence offer that excites, sparks curiosity, and immediately grabs attention while clearly explaining how you will solve the problem. Include a time range and a guarantee to build trust. Your offer should be fresh, unique, impactful, and engaging in compelling action. This targeted approach takes time, but the rewards are enormous.
Still on the fence?
Consider how different your business would look if you had already done this. You could pick up the phone and talk to your ideal prospects eager to buy from you! It’s a game-changer—but only if you craft an irresistible business offer that makes your website a lead-generating platform.
If you find yourself working hard on your business marketing without achieving the sales results you want, stop and reevaluate your approach. Ensure you’re doing the right things correctly. If your website doesn’t generate quality leads, we strongly recommend contacting us.
Why?
Because we know how to turn your website into a great salesperson. Our Accelerated Business Growth Strategy is built on proven methodology, not hopes and uncertainness. It works extremely well for our clients, and they will work for you, too. This is a great starting point if you want to massively improve your sales results.
If you’re ready to create a marketing platform that gives you a competitive edge and helps you save on marketing costs, reach out to us today at info@art-fresh.ca.
