You wrote a great post and shared it on Facebook.

It looks amazing with the captivating picture, which you found spending lots of time searching through a photo stock.

You described your product (or services) perfectly, showing how much you care about your clients by offering them the best!

Only to not get any likes or messages!

Today, we will show you how to gain attention on social media instantly.

Our branding and marketing agency often hears from our clients: “How can we grow our business on social media without wasting our budget on advertising that doesn't work?” First, you need to know your target audience very well. Where do your target groups spend most of their time online? The answer will help you focus on a platform on which you can present your offer and attract more potential clients.

Stop wasting time on social media networks where your target audience is not

You wouldn't try to catch tropical fish in the North Sea, where there aren't!

The same is true for social networks.

Different age groups prefer specific social media channels. But what channel can give you a broad reach across all age groups and genders?

According to Pew Research Center’s 2024 research, YouTube surpasses other channels for adult use in North America. Surprisingly, Facebook comes in second place, surpassing TikTok among youth in the 18-29 age group. It is crucial to understand your audience well to avoid making decisions based on assumptions. Only data reveals the truth.

As soon as you determine your social media channels, the most direct route to spectacularly improved engagement results is to create headlines that will grab the target group's attention. Your headlines must cut through the noise of other messages and promotions. A captivating (and even intriguing!) image and headline are the keys to winning the fierce battle for attention on social media.

A headline is an excellent opportunity to connect with your audience right away!

The headline is the first impression readers get and can determine whether they decide to read further. An effective headline should be compelling, clear, and relevant to the content, capturing the essence of your content while intriguing the audience enough to draw them in.

A compelling headline should be:

Crafting a headline with these elements in mind can significantly increase the chances of your message being read and shared.

10 best social media post headlines of the year that will instantly grab attention

Research on 100 million headlines has revealed the best social media headline phrases on Facebook, which are most frequently found in the most shared posts on social media. The following are the top 10 short word combinations that were used in the most shared posts on social media:

They all make promises.

If you write a post headline that includes these phrases, you offer specific benefits to the reader. Try to write explanatory headlines rather than attention-grabbing ones. If the post content doesn’t live up to the promise, it will reduce trust in your publication and brand. Here are some examples of explanatory headlines for social media:

• The reason is
• That is why
• X way to
• X reasons why
• This is what
• This is how

Emotional headlines are not as effective as they were some years ago. Headlines like these have been overused. You can still use explicitly emotional or sensational headlines if you want to impress your target audience but be careful, as they can give you an opposite reaction. Here are some examples of emotional headlines:

1. Make you cry
2. Shocked to see
3. Is too cute
4. Give you goosebumps
5. Melt your heart
6. Tears of joy

If your headline says, “This story will make you cry!” make sure your readers will cry when they read it. :-)

Here are the top insights from the research:

1) The ideal headline length is 11 words
2) Headlines containing numbers “5” and “10” drive the most engagement on social media (you can test it to see how well it works!)
3) Instructional headlines drove the most engagement on Facebook
4) Curiosity-inducing headlines tended to perform much better on Twitter
5) Authoritative news sites publish the top Facebook headlines
 

When you get it right, your social media marketing rewards include vastly better conversion rates, higher sales volume, and greater revenues and profits.

PS: If you want to grow your business, consider utilizing paid ads, another digital marketing channel that reaches all age groups. ​Book a free consultation​ with our team to evaluate your social media marketing strategy and understand the key steps to transform your business.

PPS: Would you like to receive Art Fresh marketing tips and ideas that can significantly accelerate your business growth? Click here and enter your email address in the blog subscription form to receive our free Marketing and Business Growth Tips.
 

Are you eager to grow your business?

​Book your 30-minute strategy consulting​ with our team to discover opportunities to accelerate your business growth.

To your success!