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Marketing and
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Guide #3 Competition and Market Analysis

By Elena Herweyer | Mar 07 2022

Welcome back to our step-by-step series about branding and marketing strategy. We’re now at number 3. In this latest edition, we’ll tell you all the basics you need to know about competitor analysis and market research.

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Guide #2 Who is Your Target Customer?

By Elena Herweyer | Mar 06 2022

We’re glad you found your way back to our blog. This is the second post related to the creation of a brand strategy blueprint. Two weeks ago, we introduced you to our comprehensive manual on creating your brand strategy.

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How To Develop Your Brand Strategy. Guide #1: Who are you?

By Elena Herweyer | Mar 05 2022

Today we want to start a whole series of articles that’ll show you how you can easily create your brand strategy. Often marketing and advertising firms use many buzzwords and fancy language. They want to show you that creating your brand strategy is the most complicated thing in the world.

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Three Reasons to Hire a Professional Brand Strategy Agency

By Elena Herweyer | Mar 04 2022

By now, you know that developing a brand — creating the brand name, logo design, packaging, brochure design or web design — poses a daunting task.

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How packaging design can sell your product?

By Art Fresh | Mar 03 2022

Have you ever created a product? If you have, then you’ve probably spent countless hours worrying about different aspects of your creation such as its quality, durability, design, taste, etc. But none of that ultimately matters if the external packaging design isn’t up to standards.

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Protect Your Brand Name: Avoid Bad Publicity

By Elena Herweyer | Mar 02 2022

Your brand’s reputation defines your business — it’s also the most important tool you have to market your product or service. Brand recognition and reputation help sustain your sales after the initial euphoria about your product or service subsidies.

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Company Website Design Secrets to Captivate Your Audience

By Art Fresh | Feb 28 2022

When visitors visit you on your social media account or your website for the first time, the question is if they will be compelled to stay and have a look around or hit that back button. Your visitors’ eyes do most of the deciding, so you need to give them a visually captivating and effortless experience to capture their attention.

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Your Brand in the Digital Era: Social Media Marketing and Online Branding for Successful Businesses

By Art Fresh | Feb 28 2022

Branding and positioning in marketing in the digital era is an entirely different dimension. With the number of Internet-savvy customers on the rise, buying trends are changing: people now seek opinions from friends in social networks and obtain reviews of products online.

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