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Guide #5 Online Branding and Marketing

By Elena Herweyer | Mar 11 2022

The fifth piece in our branding series is all about promotion. After spending the last four articles creating your brand strategy, now we want to take action and get your message to your customer.


Guide #4 Graphic Design, Tagline, Brand Message and Identity design

By Elena Herweyer | Mar 09 2022

Welcome to the fourth piece in our series on branding. We’ve already worked out the basics of what information we need to create a solid brand strategy. Now, we will look at what you can do with this information.


Guide #3 Competition and Market Analysis

By Elena Herweyer | Mar 07 2022

Welcome back to our step-by-step series about branding and marketing strategy. We’re now at number 3. In this latest edition, we’ll tell you all the basics you need to know about competitor analysis and market research.


Guide #2 Who is Your Target Customer?

By Elena Herweyer | Mar 06 2022

We’re glad you found your way back to our blog. This is the second post related to the creation of a brand strategy blueprint. Two weeks ago, we introduced you to our comprehensive manual on creating your brand strategy.


How To Develop Your Brand Strategy. Guide #1: Who are you?

By Elena Herweyer | Mar 05 2022

Today we want to start a whole series of articles that’ll show you how you can easily create your brand strategy. Often marketing and advertising firms use many buzzwords and fancy language. They want to show you that creating your brand strategy is the most complicated thing in the world.


Three Reasons to Hire a Professional Brand Strategy Agency

By Elena Herweyer | Mar 04 2022

By now, you know that developing a brand — creating the brand name, logo design, packaging, brochure design or web design — poses a daunting task.


How packaging design can sell your product?

By Art Fresh | Mar 03 2022

Have you ever created a product? If you have, then you’ve probably spent countless hours worrying about different aspects of your creation such as its quality, durability, design, taste, etc. But none of that ultimately matters if the external packaging design isn’t up to standards.


Protect Your Brand Name: Avoid Bad Publicity

By Elena Herweyer | Mar 02 2022

Your brand’s reputation defines your business — it’s also the most important tool you have to market your product or service. Brand recognition and reputation help sustain your sales after the initial euphoria about your product or service subsidies.

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