Digital Marketing
Company Website Design Secrets to Captivate Your Audience
By Art Fresh | Feb 28 2022When visitors visit you on your social media account or your website for the first time, the question is if they will be compelled to stay and have a look around or hit that back button. Your visitors’ eyes do most of the deciding, so you need to give them a visually captivating and effortless experience to capture their attention.
READ MOREYour Brand in the Digital Era: Social Media Marketing and Online Branding for Successful Businesses
By Art Fresh | Feb 28 2022Branding and positioning in marketing in the digital era is an entirely different dimension. With the number of Internet-savvy customers on the rise, buying trends are changing: people now seek opinions from friends in social networks and obtain reviews of products online.
READ MORETop Digital Marketing Tips to Build Brand Awareness for Your Start-up Business
By Art Fresh | Feb 24 2022The user experience is one of your top priorities. And when you realize that mobile internet usage has surpassed desktop usage, you recognize that being mobile-ready is no longer a luxury but fundamental for any online presence. If you haven't felt the need for mobile optimization, you should know that your competition is probably already way ahead of you.
READ MOREBuilding a Brand Across Multiple Touch Points
By Elena Herweyer | Feb 24 2022Branding should be used across all touchpoints where your customer can be influenced. Therefore, it is essential to plan your branding as a critical activity before, during and after a sale. Whenever the customer is dealing with your brand/product, they should be fully aware of its benefits and have the information they need to choose you over competitors.
READ MOREWhy You Need a Landing Page
By Elena Herweyer | Feb 22 2022The landing page is the site where the visitor lands when he/she clicks on a search engine link or an ad/email link. Consider every visitor to your site as a potential lead/customer/sale. The landing page is not to be confused with the home page.
READ MOREWhy your website design MUST look good
By Elena Herweyer | Feb 08 2022Does your website reflect your brand image? Do you know how is important to create a unique brand identity to be competitive in the market? Your branding is the combined effect of all the visual elements in your marketing strategy.
READ MOREThe Secret to Unlocking Effective Marketing Communication
By Michela Quilici | Jan 12 2022Have you ever felt like you are crystal clear about who you are, what you offer and who you want to serve, but somehow there is a disconnect between what you know and what other people understand?
READ MORE5 Signs That You Should Change Your Logo Design
By Elena Herweyer | Jan 03 2022Do you need to change your logo design? The market grows and changes every day. New businesses and technologies open all the time. In this situation, companies need to evolve. They need to adapt to the times, cope with the ever-changing needs of their clients, and continuously compete with other businesses in the market.
READ MORE
