Business
What's better for growing your business: focusing on sales whenever you talk to customers or taking care of their goals?
By Elena Herweyer | May 12 2023A few years ago, we met with a local client excited about a new business opportunity to enter the US market with his new product. The product was unique, and there seemed to be no direct competition. Our client was inspired by the huge market opportunity and asked us for marketing support and brand strategy for a new product launch.
READ MOREWhy You Don’t Attract Clients
By Art Fresh | Mar 19 2022When we work with business owners we often hear: “I work hard, spend on advertising, but I don’t attract new clients, Why?” Most people reading this will have a similar problem. So, let’s see why this is happening.
READ MOREHow to Increase Your Business Growth — 5 Useful Strategies
By Art Fresh | Mar 16 2022Expanding your business can be challenging at times. (Especially if you’re a startup.) You put in a mighty effort for your marketing campaign, your products or services are excellent, but new customers come in slowly, and it becomes pretty annoying after a while.
READ MOREGuide #6 Word of Mouth
By Elena Herweyer | Mar 15 2022Two weeks ago, we took a look at the importance of online marketing. Now that you have all of the basics of your brand strategy, we want to give you our best possible advice on making your marketing and branding strategy a success.
READ MOREGuide #3 Competition and Market Analysis
By Elena Herweyer | Mar 07 2022Welcome back to our step-by-step series about branding and marketing strategy. We’re now at number 3. In this latest edition, we’ll tell you all the basics you need to know about competitor analysis and market research.
READ MOREHow To Develop Your Brand Strategy. Guide #1: Who are you?
By Elena Herweyer | Mar 05 2022Today we want to start a whole series of articles that’ll show you how you can easily create your brand strategy. Often marketing and advertising firms use many buzzwords and fancy language. They want to show you that creating your brand strategy is the most complicated thing in the world.
READ MOREThree Reasons to Hire a Professional Brand Strategy Agency
By Elena Herweyer | Mar 04 2022By now, you know that developing a brand — creating the brand name, logo design, packaging, brochure design or web design — poses a daunting task.
READ MOREProtect Your Brand Name: Avoid Bad Publicity
By Elena Herweyer | Mar 02 2022Your brand’s reputation defines your business — it’s also the most important tool you have to market your product or service. Brand recognition and reputation help sustain your sales after the initial euphoria about your product or service subsidies.
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