Business
Stop losing clients! Make your call to action work for you
By Elena Herweyer | Mar 19 2025Struggling to convert website visitors into clients? The problem might be weak, unclear CTAs. Learn how to create irresistible calls to action that drive conversions and keep visitors engaged with power words, clear benefits, and emotional appeal.
READ MORECracking new markets? Turn challenges into wins
By Elena Herweyer | Feb 06 2025The possibility of 25% tariffs on Canadian goods in the U.S. isn’t just a distant threat—it’s a wake-up call. For many businesses, finding new markets isn’t just a strategic move—it’s a necessity.
READ MOREDon't make the mistakes your competitors do
By Elena Herweyer | Jan 21 2025How are you attracting clients? Are you relying on Google advertising, Facebook, or SEO? Let’s get real—your competitors use the same tactics to target the same audience. And that’s exactly why they’re your competition.
READ MOREHow to dramatically improve your brand investments
By Elena Herweyer | Aug 21 2024Investing in customer experience (CX) and employee experience (EX) significantly enhances a brand's power by creating a virtuous cycle of satisfaction, loyalty and advocacy. Why customer experience is important find out here...
READ MORE8 Step Checklist on How to Get More Engagement on Social Media
By Elena Herweyer | Jul 01 2024How can you get more engagement and followers for business on social media posts than just sharing them? Here is a checklist on what to post on social media for business and how to improve your social media content with better copy, images, and mentions.
READ MOREWhat is a top service or how to become No. 1 in your market
By Elena Herweyer | Jun 20 2024Maintaining a client-centred focus is crucial for building trust and a reputation for excellence. When you prioritize the client's needs, preferences, and goals, you demonstrate that their satisfaction and success are your top priorities.
READ MOREWhy should people buy from you? (Or, why brand strategy is important!)
By Elena Herweyer | Jun 02 2024Many entrepreneurs focus primarily on developing products or services without paying much attention to the critical aspect that is key for business success: brand strategy.
READ MOREGlobal brand positioning and perceptions
By Elena Herweyer | Mar 02 2024In our increasingly interconnected world, businesses no longer operate within the confines of geographical borders.
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