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Social Media

Generating Leads With Online Marketing

By Art Fresh | Jan 06 2024

Online marketing has become an essential part of generating leads for any business, as the number of internet users is upwards of 2.5 billion people. Imagine the potential of this market and what it can do for your business.


Your Brand in the Digital Era: Social Media Marketing and Online Branding for Successful Businesses

By Art Fresh | Feb 28 2022

Branding and positioning in marketing in the digital era is an entirely different dimension. With the number of Internet-savvy customers on the rise, buying trends are changing: people now seek opinions from friends in social networks and obtain reviews of products online.


The Secret to Unlocking Effective Marketing Communication

By Michela Quilici | Jan 12 2022

Have you ever felt like you are crystal clear about who you are, what you offer and who you want to serve, but somehow there is a disconnect between what you know and what other people understand?


5 Secrets to Building an Effective Social Media Marketing Strategy

By Elena Herweyer | Dec 22 2021

What kind of marketer gives away all their secrets? We are. The digital space is so vast that we believe that there’s room for all of us. We could list 100 tricks and hacks or reveal just 1; the real secret to social media marketing success depends on the execution.


Create Marketing Ideas for Big Profits on a Small Budget

By Elena Herweyer | Dec 15 2021

A small budget should not limit the creativity of your marketing ideas for business. On the contrary, guerrilla marketing* strategies can offer ample creativity to the most meagre of budgets. These strategies have a surprise or memorable element, which increases the curiosity of the customer and thereby offers the potential of getting free publicity through word of mouth or media engagement.


What is the secret of successful marketing?

By Art Fresh | Oct 28 2021

Big companies and large corporations spend millions and billions of dollars on their branding. For them, building their brand and maintaining it is one of the most crucial aspects of their business. You don’t always have to spend a similar amount of money in order to become successful with your branding efforts.


Two Actionable Steps for Making Your Social Media Stand Out Amid COVID-19

By Emma Sloan | Mar 03 2021

Social media: since COVID-19 began, everyone and their grandma and grandpa have been on it! Has that uptick in activity translated to increased online sales for some industries? Absolutely!

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