Brand Development
Global brand positioning and perceptions
By Elena Herweyer | Mar 02 2024In our increasingly interconnected world, businesses no longer operate within the confines of geographical borders.
READ MOREAvoid the worst mistake you can make in your business
By Elena Herweyer | Jan 10 2024How much do you care about your customers? If customers can't buy from you now, do you stop communicating with them? Do you only want to talk to customers when you work with them or when they come to your store to buy something?
READ MOREProtect Your Brand Name: Avoid Bad Publicity
By Elena Herweyer | Jan 06 2024Your brand’s reputation defines your business — it’s also the most important tool you have to market your product or service. Brand recognition and reputation help sustain your sales after the initial euphoria about your product or service subsidies.
READ MOREGenerating Leads With Online Marketing
By Art Fresh | Jan 06 2024Online marketing has become an essential part of generating leads for any business, as the number of internet users is upwards of 2.5 billion people. Imagine the potential of this market and what it can do for your business.
READ MOREWhat's better for growing your business: focusing on sales whenever you talk to customers or taking care of their goals?
By Elena Herweyer | May 12 2023A few years ago, we met with a local client excited about a new business opportunity to enter the US market with his new product. The product was unique, and there seemed to be no direct competition. Our client was inspired by the huge market opportunity and asked us for marketing support and brand strategy for a new product launch.
READ MOREThe Secrets of Creating an Effective Marketing Strategy for 2023
By Elena Herweyer | Mar 22 2022According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates. That means that more than three-quarters of all business people out there are trying to figure out why they’re not making more despite what they feel is a great product or a unique service.
READ MOREWhy You Don’t Attract Clients
By Art Fresh | Mar 19 2022When we work with business owners we often hear: “I work hard, spend on advertising, but I don’t attract new clients, Why?” Most people reading this will have a similar problem. So, let’s see why this is happening.
READ MOREClosing Thoughts: Brand Development
By Elena Herweyer | Mar 17 2022Over the course of the last three months, you have learned the foundation of brand development and brand advertising. You have defined who you are as a company; researched your target customers; analyzed your market and competitors; considered your specialty design, taglines, message and corporate style.
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