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Content Marketing

8 keys to writing ad copy that will sell like crazy

By Elena Herweyer | Jan 06 2024

Why spend hundreds of dollars on copy that won't convert when you can create an advertisement that actually sells by answering the following eight questions?


Guide #4 Graphic Design, Tagline, Brand Message and Identity design

By Elena Herweyer | Mar 09 2022

Welcome to the fourth piece in our series on branding. We’ve already worked out the basics of what information we need to create a solid brand strategy. Now, we will look at what you can do with this information.


Your Brand in the Digital Era: Social Media Marketing and Online Branding for Successful Businesses

By Art Fresh | Feb 28 2022

Branding and positioning in marketing in the digital era is an entirely different dimension. With the number of Internet-savvy customers on the rise, buying trends are changing: people now seek opinions from friends in social networks and obtain reviews of products online.


6 Persuasive Communication Tips for Your Marketing Strategy

By Art Fresh | Jan 31 2022

Thinking that manipulation is the same as persuasion is a common misbelief. You're reading this because you want to capture people's attention and build a brand. Persuasiveness is exactly what helps us communicate more effectively, and we wouldn't be able to build anything without it.


The Secret to Unlocking Effective Marketing Communication

By Michela Quilici | Jan 12 2022

Have you ever felt like you are crystal clear about who you are, what you offer and who you want to serve, but somehow there is a disconnect between what you know and what other people understand?


Creating An Unique Brand Image

By Elena Herweyer | Dec 23 2021

What do you want your company to be known for? Your brand is the promise you make. It all starts with how your marketing communications with your customers. How would you like to sell your goods and services and name your own price? If you don’t ask the question “How can I sell not based on price,” you will be always fighting the lowest price battle.


5 Secrets to Building an Effective Social Media Marketing Strategy

By Elena Herweyer | Dec 22 2021

What kind of marketer gives away all their secrets? We are. The digital space is so vast that we believe that there’s room for all of us. We could list 100 tricks and hacks or reveal just 1; the real secret to social media marketing success depends on the execution.


The Importance of Selecting the Right Brand Name

By Elena Herweyer | Dec 11 2021

When a child is born, much thought is given to selecting a perfect name. Likewise, your brand name needs to evoke an image of what it represents. In this overcrowded marketplace with competitors constantly coming up with new products, having a unique name sets you apart.

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