
A.B.L.E.
Brand Strategy
Key image
Copywriting
Creative Design
Naming
Branding
Bill Martin the business trainer and successful businessman with big experience developed a methodology for the learning sessions and master classes for entrepreneurs who want to start own business. His many years of experience combined with passion in the permanent growth of business and helping people brought to the idea of creating own business training on the permanent base.
Challenge
Had to be created a brand name, logo design and full brand identity for the business trainer. The branding should reflect the main idea of the school and inspire students to active learning. The style should be modern and simple in branding.

Solution
We developed the brand name A.B.L.E. that has a full form of Active Business Learning Efforts. The logo design has a jumping man who wants to catch the star. With this key image, we wanted to reflect the idea that you are able to get success when you will learn and be active in using new knowledge. The bright green we chose as a main identification for the style added a feeling of “freshness” and growing to the branding.

Results
We developed a memorable and meaningful brand name, eyes catching logo design with a full brand identity that reflects the business essence in the modern and attractive style.