ADL
Branding
Amalgamated Dairies Limited (ADL) is a producer owned co-op with dairy processing and retail food distribution facilities throughout PEI. These plants process close to 100 million liters of fresh island milk each year and employ over 250 staff.
Challenge
Development of a creative and memorable key image for promotion of ice cream on transportation vehicles, with the purpose of increasing product sales in winter.
Solution
We showed natural, delicious ice cream with various flavours to create a unique and memorable key image that will elicit a strong emotional response from the consumer and to inspire the consumer to try the product immediately. We developed a series of creative concepts for the promotion. After a long and careful selection, the client decided to choose the concept that put the product in the forefront to match corporate identity design. The landscape of the Island in the background emphasized that this was a local and natural product.
Results
Developed a colourful and memorable branding and design for use on transportation vehicles and outdoor advertising (banners).
Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
And the results speak for themselves.
John Rowe
President and Founder, Island Abbey Foods Ltd.