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Art Fresh Self-Promotion Campaign

Brochure design
Marketing strategy
Social media
Brand Strategy
Key image
Copywriting
Communication
Creative Design
Web design
Naming
Branding

Art Fresh Creative Studio, founded in 2011 in Canada by Elena Herweyer, professional fine artist and art director, is an award-winning graphic design boutique with a focus on branding, packaging and web design. The Creative studio’s mission is to provide outstanding creativity and effective marketing strategies that achieve outstanding results for clients. Since its inception in 2011, the company has experienced steady growth. High-quality and fast responsive service has resulted in repeat and new customers. The studio’s business concept and successful strategy have received recognition from discriminating international critics. Competing against more than 5,000 submissions from 25 countries at the 2013 Summit International Award competition in Boston, USA, Art Fresh won bronze for creative excellence in the Self-Promotion Campaign category.

Challenge

“Advertising is the art of getting a Unique Selling Proposition into the heads of most people at the lowest possible cost,” said Rosser Reeves (”Father of the USP”). This statement is reflected in the name of the Creative studio and in our mission. Branding and a slogan must communicate the values that Art Fresh brings to the market in an engaging and fresh style. A creative mind always attempts to think out of the box and we decided to represent our services in a unique manner by combining very different items to create new meanings and memorable visual metaphors.
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Solution

Playing with the meaning “fruitfulness of ideas”, we created a series of images that illustrate our marketing services. The key images, along with the slogan “Creativity that works”, became the corporate style of Art Fresh. The powerful creative ideas accumulated from knowledge and many years of professional experience in the European market received new life in North America. Fresh and superior visual concepts with an innovative approach to brand development along with creative marketing solutions rapidly attracted new clients. The result has been continual growth in local and international clients that has led to the fast growth of the business from a creative studio to a full-service branding agency that continues to receive frequent professional recognition and marketing awards.
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International Award

In 2013 Art Fresh Creative Studio received a bronze for the Self-Promotion Campaign at the Summit Creative Award (SIA, USA). A quote from SIA’s congratulatory letter dated May 10, 2013, reads: “We were highly impressed with your company’s creativity and look forward to seeing your talented work in the marketplace.”
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Art Fresh is a creative and high efficiency company.
It helped us to rebrand our restaurant.
Helen Ou
Helen Ou Owner, Cy’s Grill
ART FRESH
PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272 info@art-fresh.ca