Blair Corkum

Brand Strategy
Key image
Creative Design

PEI located business Blair Corkum Financial Planning Inc. (BCFP) provides personal financial planning services that include working with clients on cash flow budgeting, tax planning, investment portfolio structure, insurance and risk management, retirement planning, estate planning, debt management and planning for other special needs, such as children's education or caregiving for seniors.


Developing of a logo design, brand identity and slogan for the financial consulting company on planning.


In the development of an idea of a logo design, we were faced by the task to show visually mission of the company: to help create a strategy for a balance of financial competence of the person in relation to the time of his life. The idea "creation of balance" was expressed by means of scales on which two bowls hourglasses and a sign of money were equilibrated.

A search of an idea to show the concept of balance as a sign led to several unusual design decisions. But a choice was made in favour of "scales" – the classical symbol of law.


Was developed a logo design, slogan and corporate identity for business documentation, marketing materials and exhibition banners. Respectable classical branding of the new company helped with the advance of a brand in the local market and creation of the good base for gaining of trust at potential clients.
The Art Fresh name is appropriate –
they have a "fresh" approach, and it works.
Blair Corkum
Blair Corkum Blair Corkum Financial Planning Inc.
PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272