Brener
Packaging design
Brand Strategy
Creative Design
Branding
The brand Brener represents the old traditions of the German quality and the timeless reputation. The company produces premium quality stainless steel kitchenware for the European market. The wide range of the kitchen pots, knives and other kitchen tools have to be represented in the Ukrainian market.
Challenge
Brener has to enter the Ukrainian market with new branding and packaging design for its product lines. The company wanted to develop a premium style branding that will reflect the high-quality German kitchenware and old traditions of the trademark. The feeling of old Europe combined with modern technologies had to be shown in the logo design, every piece of branding and packaging design.
Solution
We developed a brand identity for the series of the packaging that was based on the European etching and engraving pictures. The minimalism in the colours and using the silver Pantone for printing for the background of the images give the graphic design feeling of the premium style to reflect the high-quality product. The brand design concept united the old European art style with the classic combination of red and black colours to show that every product of Brener is a masterpiece that will complement your kitchen interior and will be a reliable tool in the daily using for many years.
Results
We developed an exclusive brand identity for the packaging design that delivers the marketing message and represents the positioning strategy in an attractive way. The old European style engraving with the silver metallic Pantone in printing created a fashionable and rich branding for Brener kitchenware for the successful presentation in the Ukrainian market.
Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
And the results speak for themselves.
John Rowe
President and Founder, Island Abbey Foods Ltd.