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Brener

Branding
Packaging

The brand Brener represents the old traditions of the German quality and the timeless reputation. The company produces premium quality stainless steel kitchen ware for European market. The wide range of the kitchen pots, knifs and other kitchen tools have to be represented in the Ukrainian market.

Challenge

Brener has to enter the Ukrainian market with new branding and packaging design for its product lines. The company wanted to develop a premium style branding that will reflect the high quality German kitchen ware and old traditions of the trade mark. The feeling of old Europe combined with modern technologies had to be shown in the logo design, every piece of branding and packaging design.
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Solution

We developed a brand identity for the series of the packaging that was based on the European etching and engrouving pictures. The minimalism in the colours and using of the silver Pantone for printing for the images background give the graphic design feeling of the premium style to reflect the high quality product. The brand design concept united the old European art style with the classic combination of red and black colours to show that every product of Brener is a masterpiece that will complement your kitchen interior and will be reliable tool in the daily using for many years.
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Results

We developed an exclusive brand identity for the packaging design that delivers the marketing message and represents positioning strategy in the attractive way. The old European style engraving with the silver metalic Pantone in printing created a fashionable and rich branding for Brener kitchen ware for the successful presentation in the Ukrainian market.
Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
John Rowe
John Rowe President and Founder, Island Abbey Foods Ltd.
ART FRESH
PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272 info@art-fresh.ca