geometry

Charming Silk

Naming
Branding

Charming Silk is a boutique specializing in exclusive natural silk accessories. China is the Motherland of silk and is well known worldwide for premium silk accessories for men and women. The Charming Silk boutique carries these quality products in PEI.

Challenge

The project task was creating a brand name, logo design and brand identity design for the fashionable boutique of accessories and premium quality clothes from natural Chinese silk. Branding of the boutique interior.
0f7e5ba5.jpg

Solution

Refinement and flow ability of high-quality Chinese silk, esthetics of Chinese calligraphy in connection with luxury classical European style in the fashion industry became a basis of the design concept for this new brand identity. Symbolism of the imperial violet colour in combination with of an ivory colour created a vibrant contrast and refined solution for corporate branding.
9bf790c3.jpg

Results

We created a brand positioning strategy, elegant logo design with a refined brand identity and design of the interior. The boutique downtown has attracted considerable interest despite catering to the high end clothes segment. Store traffic increased gradually.   
d809a830.jpg
Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
John Rowe
John Rowe President and Founder, Island Abbey Foods Ltd.
ART FRESH
PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272 info@art-fresh.ca