Cy’s Grill
Rebranding
Cy's was established by owner Cy Rashed in 1980 serving fresh Island beef. The restaurant is a Charlottetown gem serving the city’s “best burger”. The grill, loved by Islanders and tourists since 2015, is under new ownership and continues to serve the original delicious “Cy's Burgers”.
Challenge
Rebranding of the 35 year old local fast food restaurant Cy’s Grill in order to refresh its marketing positioning, brand image and to more effectively attract new customers.
Solution
Development a new brand strategy and positioning of Cy as a personified brand of the founder and chef who is the creator of the recipes for the delicious burgers and wraps.
Results
We developed a new logo design, slogan: "Fresh Every Day!" and brand identity for the grill restaurant. New menus and marketing materials received new graphic design. As a result of Cy's restaurant rebranding, the number of visitors during the 3 summer months doubled in comparison with this period last year. The restaurant developed a recognizable corporate identity and became more popular among locals.
Art Fresh is a creative and high efficiency company.
It helped us to rebrand our restaurant.
It helped us to rebrand our restaurant.
Helen Ou
Owner, Cy’s Grill