Cy’s Grill
Brand Strategy
Copywriting
Communication
Creative Design
Rebranding
Cy's was established by owner Cy Rashed in 1980 serving fresh Island beef. The restaurant is a Charlottetown gem serving the city’s “best burger”. The grill, loved by Islanders and tourists since 2015, is under new ownership and continues to serve the original delicious “Cy's Burgers”.
Challenge
A rebranding of the 35-year-old local fast food restaurant Cy’s Grill in order to refresh its marketing positioning, brand image and to more effectively attract new customers.
Solution
Development a new brand strategy and positioning of Cy as a personified brand of the founder and chef who is the creator of the recipes for the delicious burgers and wraps.
Results
We developed a new logo design, slogan: "Fresh Every Day!" and brand identity for the grill restaurant. New menus and marketing materials received a new graphic design. As a result of Cy's restaurant rebranding, the number of visitors during the 3 summer months doubled in comparison with this period last year. The restaurant developed a recognizable corporate identity and became more popular among locals.
Art Fresh is a creative and high efficiency company.
It helped us to rebrand our restaurant.
It helped us to rebrand our restaurant.
Helen Ou
Owner, Cy’s Grill