Packaging design
Brand Strategy
Key image
Creative Design

Fabfeel Inc. is an international business based in Canada and has more than ten years of experience in manufacturing high-quality shoe insoles and blinds. The company has been a member of since June 2015. Recently it launched a new brand in the North American market.     


To develop a corporate logo design, branding and packaging design for the shoe insoles for the North American market.


The new brand identity reflected comfort – the main benefit of the Fabfeel shoe insoles product. We, therefore, used a feather image in the logo design to reflect the light and soft sensations for the feet and deliver the brand message: “fabulous feeling feet”. Our innovation in the packaging design was to use images of people enjoying the shoe insoles. This helped build an emotional connection with the consumer and enabled Fabfeel products to stand out on the shelf. The comfort, smart, and modern design and the high quality of Fabfeel products were depicted by a dynamic graphic design with vibrant colour combinations, with the predominant colour being green – the colour of comfort.


We developed a modern logo design and an innovative, exclusive corporate identity for Fabfeel packaging. The product was successfully represented at the Magic Show in Las Vegas, USA. We also created the booth design and posters which resulted in a powerful launch of the new brand for the North American market.
Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
John Rowe
John Rowe President and Founder, Island Abbey Foods Ltd.
PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272