Honibe
Rebranding
Packaging
Honibe® is a line of the world's first pure dried honey products from Island Abbey Foods™. Honibe® Lozenges are natural and delicious candies that can be used for cold treatment. Made from natural honey, the lozenges are a excellent product for healthy life.
Challenge
Rebrand Honibe — the award-winning, world's first 100% pure honey candy brand — for better brand positioning in the Canadian and American markets as a healthy, natural and innovative pure dried honey sweetener for beverages. Develop the brand identity and packaging design for new flavours in the honey drops line.
Solution
To show the essence of the natural product in a new packaging design following the brand strategy, we used a landscape with the clover field. (The clover flower, a melliferous herb, is a symbol in the Honibe logo design.) The natural background became a key graphic design element of a line of honey lozenges for display of various flavours of the product.
Results
After changes in the brand strategy and rebranding, the new Honibe lozenges with the extended product line were successfully launched in the local and North American market. The brand redesign goal was reached: the vibrant and attractive new packaging design clearly delivered the main marketing message to consumers — it is a healthy and natural product made in Canada to make more clear the brand positioning.
Art Fresh is an important piece of our marketing execution.
And the results speak for themselves.
And the results speak for themselves.
John Rowe
President and Founder, Island Abbey Foods Ltd.