Prince Edward Distillery

Prince Edward Distillery is the producer of Canada’s first and only vodka distilled from potatoes, and they are the makers of Prince Edward Island’s first wild blueberry vodka. The distillery crafts its artisan-made spirits from the rich harvest of P.E.I. When these choice natural ingredients combine with the art of distilling the Prince Edward Distillery way, the world takes note. Prince Edward Distillery provides those who truly love premium quality spirits with smooth, handcrafted abundance.

Challenge

To develop branding and three label designs for new spirits of the Prince Edward Distillery: Apple Brandy, I.C.Shore Whiskey and Canadian Rye. The designs had to reflect the high-quality handcrafted product of limited reserve edition.

Idea

We created the classical brand identity for the series of labels by using engraving and imitating hand stamps. To show a strong connection with the handcrafted whiskey traditions, we created a natural look for the designs, and we chose an ivory paper with a soft texture for printing the label designs.

Results

The new series of labels for new artisan-crafted spirits became a hallmark for the unique product of Prince Edward Distillery in the local and Atlantic Canadian markets. The premium quality spirits and brand identity design replenished the product line with new flavours.

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