Ukrproduct Group

Packaging design
Brand Strategy
Key image
Creative Design

Ukrproduct Group is a leading producer and distributor of high quality branded dairy products in Ukraine and abroad. The backbone of the business comprises four ISO-certified manufacturing plants with a total annual integrated capacity of approximately 70,000 tons of dairy products. The Group produces and supplies branded dairy products (butter and cheese) to retailers and wholesalers in Ukraine. Ukrproduct also produces and exports intermediate-stage milk products, including skimmed milk powder (SMP), to Denmark, the Netherlands, Bulgaria, Japan and Turkey.


New series of the smoked flavoured cheeses needed to develop new eyes catching brand identity and creative packaging design to enter the Ukrainian market. Three flavours of the cheese Mexicanos, Salami and Barbeque had to become the best seller in this category of the local cheeses.


We developed a corporate hero “A Mouse” for the series of the smoked cheese. Three illustrations and graphic design that we created for the labels reflected the flavours and names of the cheeses. The creative concepts were combined in one series while keeping own unique branding.


We developed a corporate hero and unique illustrations for the label designs. The series of the smoked flavoured cheeses received eyes catching modern brand identity to represent a new product in the local market and create interest at consumers to try it. The bright colours and innovative approach in the label design helped new series get a unique positioning to stand out in the market and receive good feedback from the gourmets.
Art Fresh is a creative and high efficiency company.
It helped us to rebrand our restaurant.
Helen Ou
Helen Ou Owner, Cy’s Grill
PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272