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Fresh Facets

Two Actionable Steps for Making Your Social Media Stand Out Amid COVID-19

By Emma Sloan | Effective Marketing Communication
Social media: since COVID-19 began, everyone and their grandma and grandpa has been on it! Has that uptick in activity translated to increased online sales for some industries? Absolutely! However, some business owners may be feeling tight around the collar when it comes to standing out amid this sudden wave of online competition as more and more businesses start turning to social media for marketing. >

The Importance of Creating a Unique Selling Proposition in the Highly Competitive Market

By Art Fresh | Building a Brand
​When you buy anything, there's a reason why you choose a specific product or brand instead of its competitor — and most often, it has less to do with the product itself and a lot more to do with their marketing. Why you choose that product (or why that brand stands out to you) is called its unique selling proposition. >

Yes! You CAN grow your business in crisis

By Elena Herweyer | Effective Marketing Communication
Closed offices, scary news about new cases of COVID-19 and social isolation — we all know what it is because we all are in the same boat! For how long? Nobody knows, but this forced break can be a great time for entrepreneurs to create new opportunities for business!  >

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