Fresh Facets

6 Persuasive Communication Tips for Your Marketing Strategy

By Art Fresh | Effective Marketing Communication
Thinking that manipulation is same as persuasion is a common misbelief. You're reading this because you want to capture people's attention and build a brand. Persuasiveness is exactly what helps us communicate more effectively, and we wouldn't be able to build anything without it. >

Do you know why your company culture should match your brand?

By Art Fresh | Building a Brand
What's the first thing that comes to your mind when you hear the term "company culture"? Let's put it like this: your company team needs to work together towards establishing a brand, while company culture is the glue that has the whole team work together as one. >

Top Digital Marketing Tips to Build Brand Awareness for Your Start-up Business

By Art Fresh | Online Marketing
The user experience is one of your top priorities. And when you realize that mobile internet usage has surpassed desktop usage, you recognize that being mobile-ready is no longer a luxury but fundamental for any online presence.

If you haven't felt the need for mobile optimization, you should know that your competition is probably already way ahead of you. According to IAB/PricewaterhouseCoopers, 51% of all digital ad budgets in 2016 were spent on mobile. And because you're a marketer, you need to align your strategy with consumer behavior. comScore reported that users spend on average 69% of their media time of smartphones. That's more than half your target audience consuming content on their mobile devices! >

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