Fresh Facets

Top Digital Marketing Tips to Build Brand Awareness for Your Start-up Business

By Art Fresh | Online Marketing
The user experience is one of your top priorities. And when you realize that mobile internet usage has surpassed desktop usage, you recognize that being mobile-ready is no longer a luxury but fundamental for any online presence.

If you haven't felt the need for mobile optimization, you should know that your competition is probably already way ahead of you. According to IAB/PricewaterhouseCoopers, 51% of all digital ad budgets in 2016 were spent on mobile. And because you're a marketer, you need to align your strategy with consumer behavior. comScore reported that users spend on average 69% of their media time of smartphones. That's more than half your target audience consuming content on their mobile devices! >

Company Website Design Secrets to Captivate Your Audience

By Art Fresh | Web Presentation
When visitors visit you on your social media account or your website for the first time, the question is if they will be compelled to stay and have a look around or hit that back button.
Your visitors’ eyes do most of the deciding, so you need to give them a visually captivating and effortless experience to capture their attention. We have seven website design ideas to include in your brand strategy to help you improve your website and make the best first impression that will make your audience stick around and keep coming back for more. >

Why You Should Still Include Print Advertising in Your Marketing Strategy

By Elena Herweyer | Effective Marketing Communication
Some people in marketing are questioning the relevancy of print advertising in this digital age and asking if they should still include it in their branding and marketing strategy.

Think about it; when was the last time you flipped through the pages of a magazine or opened up a newspaper? Our best guess is when you were waiting in your dentist’s lounge or when a fresh paper came with your hotel room service breakfast. Building a brand image that is powerful and creating brand awareness is undoubtedly your key concerns. Before you focus all your efforts on developing a digital marketing and branding strategy, it may surprise you to learn that print is far from being obsolete. >

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