Building a Brand

​A few years ago, we met with a local client excited about a new business opportunity to enter the US market with his new product. The product was unique, and there seemed to be no direct competition. Our client was inspired by the huge market opportunity and asked us for marketing support and brand strategy for a new product launch. >

For over a decade, ART FRESH has been helping businesses transform their brands and rapidly scale through our bespoke services and solutions. We are a dedicated team from Canada that’s filled with the most passionate professionals ready to help. Whether it’s advertising, branding, digital strategy, or web design, we can help you. >

Big companies and large corporations spend millions and billions of dollars on their branding. For them, building their brand and maintaining it is one of the most crucial aspects of their business. You don’t always have to spend a similar amount of money in order to become successful with your branding efforts. >

Today, we are proud to announce that we are among the best service providers in the advertising and marketing industry in Canada according to Clutch. >

As proof our dedication and expertise, we’ve proud to announce we’ve been highlighted by Clutch as a Top Global Creative partner for 2020! >

If you are looking to design a new logo for your brand or revamp your old logo and make it more appealing, you have taken the first step to improve your brand identity. Your brand logo has more value than you might think, and it often has a significant impact on the consumer. >

​When you buy anything, there's a reason why you choose a specific product or brand instead of its competitor — and most often, it has less to do with the product itself and a lot more to do with their marketing. Why you choose that product (or why that brand stands out to you) is called its unique selling proposition. >

Art Fresh, Inc. is proud to announce we’ve received an award from Clutch naming us a top marketing agency in Canada. We remain committed to offering our customers high-quality branding, marketing and web design services, especially in a world where these things are critical to success. Whether you need copywriting, rebranding, social media, or entirely different marketing practices, we are ready to help. >

According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates. That means that more than three-quarters of all business people out there are trying to figure out why they’re not making more despite what they feel is a great product or a unique service. >

When we work with business owners we often hear: “I work hard, spend on advertising, but I don’t attract new clients, Why?” Most people reading this will have a similar problem. So, let’s see why this is happening. >

Expanding your business can be challenging at times. (Especially if you’re a startup.) ​You put in a mighty effort for your marketing campaign, your products or services are excellent, but new customers come in slowly, and it becomes pretty annoying after a while. >

What's the first thing that comes to your mind when you hear the term "company culture"? Let's put it like this: your company team needs to work together towards establishing a brand, while company culture is the glue that has the whole team work together as one. >

Do you have a branding and communication strategy in place? How effective is it in bridging the gap between you and your target audience, increasing customer satisfaction, and improving your brand name? Effective communication with customers is at the heart of customer satisfaction. Customers are satisfied when they feel understood and appreciated. And when customers feel valued, they are more likely to become advocates for your brand. Because we all know that word-of-mouth marketing is an incredibly powerful brand marketing tool, steps to improving customer satisfaction should be the focus of your marketing and branding efforts.  >

There is a pressing question for up and coming brands and events, how do you rise above the global din? Most genres, niches, and industries are saturated with ideas and marketing campaigns. There are so many platforms to choose from, it can seem impossible to know where to start. Chances are, you have not considered using a key industry influencer to help with your promotion or if you have, you are not entirely sure how to use them best. >

Branding should be used across all touchpoints where your customer can be influenced. Therefore, it is essential to plan your branding as a critical activity before, during and after a sale. Whenever the customer is dealing with your brand/product, they should be fully aware of its benefits and have the information they need to choose you over competitors. The customer should make a conscious decision about wanting to use your brand. The aim should be to tempt the customer at each touchpoint, so the customer has a more extended, more intimate interaction with your brand — to the point where your brand becomes invaluable. >

When a child is born, much thought is given to selecting a perfect name. Likewise, your brand name needs to evoke an image of what it represents. In this overcrowded marketplace with competitors constantly coming up with new products, having a unique name sets you apart. The name chosen needs to be short, uncluttered, eye-catching, easy to recall and capture the essence of your core theme. >

Your brand’s reputation defines your business — it’s also the most important tool you have to market your product or service. Brand recognition and reputation help sustain your sales after the initial euphoria about your product or service subsidies. >

By now, you know that developing a brand — creating the brand name, logo design, packaging, brochure design or web design — poses a daunting task. To obtain the results your business deserves, you need access to years of experience in brand development. You have two choices: 1) do it yourself or 2) hire a professional. >

How to Build a Strong Brand?
 
What is a Strong Brand?
A brand exists in the mind of the consumer and it’s a powerful influencing tool. A brand is a combination of images and ideas that embody your product, service, or business. Name, logo design, slogan, and graphic design can contribute a lot to your brand identity. Creating a strong brand image around your product can help build customer loyalty and encourage your customers to talk and recommend your product or business to their friends and family. >

What do you want your company to be known for?
 
Your brand is the promise you make. It all starts with how your marketing communications with your customers. How would you like to sell your goods and services and name your own price? If you don’t ask the question “How can I sell not based on price,” you will be always fighting the lowest price battle. Why are the customers in your industry price-focused? It is because your industry has not given them anything else other than price to consider. If you try to compete only based on price, you will have to sell in huge quantities and attract lots of customers to make a profit. If you really know your numbers and understand your cash flow, maybe you will not be focused on the increasing of volume of your inventory, quantity of employees and immense capacity. So, you will want to know how to market and sell your price. So, your brand should be focused on its value. >