Fresh Facets

Building a Brand

Do you know why your company culture should match your brand?

By Art Fresh
What's the first thing that comes to your mind when you hear the term "company culture"? Let's put it like this: your company team needs to work together towards establishing a brand, while company culture is the glue that has the whole team work together as one. >

7 Tips for Effective Communication with Customers

By Art Fresh
Do you have a branding and communication strategy in place? How effective is it in bridging the gap between you and your target audience, increasing customer satisfaction, and improving your brand name? Effective communication with customers is at the heart of customer satisfaction. Customers are satisfied when they feel understood and appreciated. And when customers feel valued, they are more likely to become advocates for your brand. Because we all know that word-of-mouth marketing is an incredibly powerful brand marketing tool, steps to improving customer satisfaction should be the focus of your marketing and branding efforts.  >

The Best Way to Use Influencers to Promote Your Brand

By Art Fresh
There is a pressing question for up and coming brands and events, how do you rise above the global din? Most genres, niches, and industries are saturated with ideas and marketing campaigns. There are so many platforms to choose from, it can seem impossible to know where to start. Chances are, you have not considered using a key industry influencer to help with your promotion or if you have, you are not entirely sure how to use them best. >

Building a Brand Across Multiple Touch Points

By Elena Herweyer
Branding should be used across all touch points where your customer can be influenced. Therefore, it is essential to plan your branding as a critical activity before, during and after a sale. Whenever the customer is dealing with your brand/product, they should be fully aware of its benefits and have the information they need to choose you over competitors. The customer should make a conscious decision about wanting to use your brand. The aim should be to tempt the customer at each touch point, so the customer has a more extended, more intimate interaction with your brand — to the point where your brand becomes invaluable. >

The Importance of Selecting the Right Brand Name

By Elena Herweyer
When a child is born, much thought is given to selecting a perfect name. Likewise, your brand name needs to evoke an image of what it represents. In this overcrowded marketplace with competitors constantly coming up with new products, having a unique name sets you apart. The name chosen needs to be short, uncluttered, eye-catching, easy to recall and capture the essence of your core theme. >

Protect Your Brand Name: Avoid Bad Publicity

By Elena Herweyer
Your brand’s reputation defines your business — it’s also the most important tool you have to market your product or service. Brand recognition and reputation help sustain your sales after the initial euphoria about your product or service subsidies. >

Three Reasons to Hire a Professional Brand Strategy Agency

By Elena Herweyer
By now, you know that developing a brand — creating the brand name, logo design, packaging, brochure design or web design — poses a daunting task. To obtain the results your business deserves, you need access to years of experience in brand development. You have two choices: 1) do it yourself or 2) hire a professional. >

Add Value to Your Company: Build Strong Brand Image.

By Elena Herweyer
How to build a Strong Brand?
What is a Strong Brand?
A brand exists in the mind of the consumer and it’s a powerful influencing tool. A brand is a combination of images and ideas that embody your product, service, or business. Name, logo design, slogan, and graphic design can contribute a lot to your brand identity. Creating a strong brand image around your product can help build customer loyalty and encourage your customers to talk and recommend your product or business to their friends and family. >

Creating An Unique Brand Image

By Elena Herweyer
What do you want your company to be known for?
Your brand is the promise you make. It all starts with how your marketing communications with your customers. How would you like to sell your goods and services and name your own price? If you don’t ask the question “How can I sell not based on price,” you will be always fighting the lowest price battle. Why are the customers in your industry price-focused? It is because your industry has not given them anything else other than price to consider. If you try to compete only based on price, you will have to sell in huge quantities and attract lots of customers to make a profit. If you really know your numbers and understand your cash flow, maybe you will not be focused on the increasing of volume of your inventory, quantity of employees and immense capacity. So, you will want to know how to market and sell your price. So, your brand should focused on its value. >

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