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Fresh Facets

Building a Brand

Brand Logo Design: How Customers Respond to It?

By Art Fresh
If you are looking to design a new logo for your brand or revamp your old logo and make it more appealing, you have taken the first step to improve your brand identity. Your brand logo has more value than you might think, and it often has a significant impact on the consumer. >

The Importance of Creating a Unique Selling Proposition in the Highly Competitive Market

By Art Fresh
​When you buy anything, there's a reason why you choose a specific product or brand instead of its competitor — and most often, it has less to do with the product itself and a lot more to do with their marketing. Why you choose that product (or why that brand stands out to you) is called its unique selling proposition. >

Art Fresh, Inc. Named a Top Canadian B2B Company by Clutch

By Art Fresh
Art Fresh, Inc. is proud to announce we’ve received an award from Clutch naming us a top marketing agency in Canada. We remain committed to offering our customers high-quality branding, marketing and web design services, especially in a world where these things are critical to success. Whether you need copywriting, rebranding, social media, or entirely different marketing practices, we are ready to help. >

How will your business look like at the end of 2020?

By Elena Herweyer
The new year is just around the corner and this is a good time to summarize the results of the year that is finishing and think about business goals for 2020. Do you have barriers that currently hold you back from achieving the business success you’re very capable of? >

The Secrets of Creating an Effective Marketing Strategy for 2020

By Elena Herweyer
According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates. That means that more than three-quarters of all business people out there are trying to figure out why they’re not making more despite what they feel is a great product or a unique service. >

Why You Don’t Attract Clients

By Art Fresh
When we work with business owners we often hear: “I work hard, spend on advertising, but I don’t attract new clients, Why?” Most people reading this will have a similar problem. So, let’s see why this is happening. >

How to Increase Your Business Growth — 5 Useful Strategies

By Art Fresh
Expanding your business can be challenging at times. (Especially if you’re a startup.) ​You put in a mighty effort for your marketing campaign, your products or services are excellent, but new customers come in slowly, and it becomes pretty annoying after a while. >

Do you know why your company culture should match your brand?

By Art Fresh
What's the first thing that comes to your mind when you hear the term "company culture"? Let's put it like this: your company team needs to work together towards establishing a brand, while company culture is the glue that has the whole team work together as one. >

7 Tips for Effective Communication with Customers

By Art Fresh
Do you have a branding and communication strategy in place? How effective is it in bridging the gap between you and your target audience, increasing customer satisfaction, and improving your brand name? Effective communication with customers is at the heart of customer satisfaction. Customers are satisfied when they feel understood and appreciated. And when customers feel valued, they are more likely to become advocates for your brand. Because we all know that word-of-mouth marketing is an incredibly powerful brand marketing tool, steps to improving customer satisfaction should be the focus of your marketing and branding efforts.  >

The Best Way to Use Influencers to Promote Your Brand

By Art Fresh
There is a pressing question for up and coming brands and events, how do you rise above the global din? Most genres, niches, and industries are saturated with ideas and marketing campaigns. There are so many platforms to choose from, it can seem impossible to know where to start. Chances are, you have not considered using a key industry influencer to help with your promotion or if you have, you are not entirely sure how to use them best. >

Building a Brand Across Multiple Touch Points

By Elena Herweyer
Branding should be used across all touchpoints where your customer can be influenced. Therefore, it is essential to plan your branding as a critical activity before, during and after a sale. Whenever the customer is dealing with your brand/product, they should be fully aware of its benefits and have the information they need to choose you over competitors. The customer should make a conscious decision about wanting to use your brand. The aim should be to tempt the customer at each touchpoint, so the customer has a more extended, more intimate interaction with your brand — to the point where your brand becomes invaluable. >

The Importance of Selecting the Right Brand Name

By Elena Herweyer
When a child is born, much thought is given to selecting a perfect name. Likewise, your brand name needs to evoke an image of what it represents. In this overcrowded marketplace with competitors constantly coming up with new products, having a unique name sets you apart. The name chosen needs to be short, uncluttered, eye-catching, easy to recall and capture the essence of your core theme. >

Protect Your Brand Name: Avoid Bad Publicity

By Elena Herweyer
Your brand’s reputation defines your business — it’s also the most important tool you have to market your product or service. Brand recognition and reputation help sustain your sales after the initial euphoria about your product or service subsidies. >

Three Reasons to Hire a Professional Brand Strategy Agency

By Elena Herweyer
By now, you know that developing a brand — creating the brand name, logo design, packaging, brochure design or web design — poses a daunting task. To obtain the results your business deserves, you need access to years of experience in brand development. You have two choices: 1) do it yourself or 2) hire a professional. >

Add Value to Your Company: Build Strong Brand Image.

By Elena Herweyer
How to Build a Strong Brand?
 
What is a Strong Brand?
A brand exists in the mind of the consumer and it’s a powerful influencing tool. A brand is a combination of images and ideas that embody your product, service, or business. Name, logo design, slogan, and graphic design can contribute a lot to your brand identity. Creating a strong brand image around your product can help build customer loyalty and encourage your customers to talk and recommend your product or business to their friends and family. >

Creating An Unique Brand Image

By Elena Herweyer
What do you want your company to be known for?
 
Your brand is the promise you make. It all starts with how your marketing communications with your customers. How would you like to sell your goods and services and name your own price? If you don’t ask the question “How can I sell not based on price,” you will be always fighting the lowest price battle. Why are the customers in your industry price-focused? It is because your industry has not given them anything else other than price to consider. If you try to compete only based on price, you will have to sell in huge quantities and attract lots of customers to make a profit. If you really know your numbers and understand your cash flow, maybe you will not be focused on the increasing of volume of your inventory, quantity of employees and immense capacity. So, you will want to know how to market and sell your price. So, your brand should be focused on its value. >

Looking for a big idea?

Call us: +1.902.394.7272
ART FRESH
PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272 info@art-fresh.ca