Fresh Facets

Create a Brand Strategy

The Key Components of an Effective Marketing Strategy

By Art Fresh
Do you have all the elements of an effective marketing strategy that are essential to defining your brand and building brand identity? Would you be surprised to learn that the majority of business owners are disappointed by their sales performance? If you’re one of those people, then you’re certainly not alone. According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates. That means that more than three-quarters of all business people out there are trying to figure out why they’re not making more despite what they feel is a great product or a unique service. >

A Brand Marketing Strategy Depends on Knowing Your Game

By Alan McNairn
Rain forced me to seek refuge in a Dublin pub. It was chock-a-block with sports fans watching an intercounty football match. “Great,” I said to myself, this will be entertaining. It was, but not in the way I anticipated. I know a bit about soccer but this game was different. Here is a diagram of how I pictured what was going on.  >

How To Develop Your Brand Strategy. Guide #1: Who are you?

By Elena Herweyer
Today we want to start a whole series of articles that’ll show you how you can easily create your brand strategy. Often marketing and advertising firms use many buzzwords and fancy language. They want to show you that creating your brand strategy is the most complicated thing in the world. But it isn’t, and we show you in 8 short articles how you can do it easily, step-by-step. >

Guide #2 Who is Your Target Customer?

By Elena Herweyer
We’re glad you found your way back to our blog. This is the second post related to the creation of a brand strategy blueprint. Two weeks ago, we introduced you to our comprehensive manual on creating your brand strategy. If you have done your homework, you now have half of the foundation you require to build your brand. The other half is knowing your target customer, and today we’ll show you how you can identify who that is. Again, we will provide you with some actionable tasks and make the initial effort as small as possible. >

Guide #3 Competition and Market Analysis

By Elena Herweyer
Welcome back to our step-by-step series about branding and marketing strategy. We’re now at number 3. In this latest edition, we’ll tell you all the basics you need to know about competitor analysis and market research. As always, we’ll give you just the essence of the information, so you can gain a quick understanding of your brand strategy. >

Guide #4 Graphic Design, Tagline, Brand Message and Identity design

By Elena Herweyer
Welcome to the fourth piece in our series on branding. We’ve already worked out the basics of what information we need to create a solid brand strategy. Now, we will look at what you can do with this information. >

Guide #5 Online Branding and Marketing

By Elena Herweyer
The fifth piece in our branding series is all about promotion. After spending the last four articles creating your brand strategy, now we want to take action and get your message to your customer. >

Guide #6 Word of Mouth

By Elena Herweyer
Two weeks ago, we took a look at the importance of online marketing. Now that you have all of the basics of your brand strategy, we want to give you our best possible advice on making your marketing and branding strategy a success. >

Closing Thoughts: Brand Development

By Elena Herweyer
Over the course of the last three months, you have learned the foundation of brand development and brand advertising. You have defined who you are as a company; researched your target customers; analyzed your market and competitors; considered your specialty design, taglines, message and corporate style; and learned more about the two most important marketing tools, social media market and word of mouth. >

5 Simple Marketing Strategies That Help You to Develop a Strong Brand

By Art Fresh
We are starting our own blog to show you the basics of branding. Don't worry. We make it clear and simple and give you steps you can implement immediately. So, grab a coffee and forget about your emails and appointments for the next four minutes. >

Which Parts of Your Business’ Marketing Strategy Should You Outsource?

By Art Fresh
Outsourcing helps to reduce cost. Given that up to nine out of ten small businesses are failing in their first year, it’s becoming more important than ever to streamline your processes to ensure that you can stay competitive in the constantly evolving digital space. Outsourcing is one of the best ways to do this, minimizing the time that you waste on tasks that don’t lie within your area of expertise, improving your productivity, and ultimately resulting in a much healthier bottom line for your business. Marketing strategy is one element that small businesses are commonly outsourcing, but it can be a minefield to know which elements are best kept in the house and which should be handed over to professionals. Here’s a guide to which is which.  >

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