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5 Secrets to Building an Effective Social Media Marketing Strategy

By Elena Herweyer | Effective Marketing Communication
What kind of a marketer gives away all their secrets? We are.

The digital space is so vast that we believe that there’s room for all of us. We could list 100 tricks and hacks or reveal just 1; the real secret to social media marketing success depends on the execution. We’re merely providing you with the tools; how you put your creative spin on them to edge out the competition is entirely up to you.




Here are our top 5 tips for crafting an effective social media strategy that if done right, will attract traffic, expand your reach, build brand awareness, and boost your sales.

1. Target Influencers
We have to thank the digital age for why consumers have begun to trust traditional marketing less and less. And we have transparency to thank for that. Between the news reporting how much a celebrity receives to endorse a product to behind-the-scenes footage of how commercials are made to make a product look immaculate, consumers demand authenticity. And they feel they find it in social media influencers.

When you collaborate with an influencer, you benefit from their massive social following. Get creative and encourage an influencer to share your content by tagging them on your posts, sending them an email or DM.

2. Leverage Automation Tools
Your branding strategy demands your time. Your days are full enough. So if there’s a tool that’s been invented to make your life as a marketer more comfortable, use it. Social media marketing tools can help you drive traffic and engagement while measuring your performance. By leveraging these tools, you’ll be able to schedule posts in advance, choose custom post times, enhance your social listening capabilities, and so much more.
Save time for your other marketing efforts by utilizing tools like IFTTT or Buffer. And what will you do with all this free time that social media marketing tools have allowed you? Create and curate compelling content, of course. 

3. Content Curation
According to a survey by Trapit, 74% of marketers say curation is an essential element of their content strategy. So if you want to maintain a successful online presence, harness the powers of content curation which can further your brand building efforts. Complement the content you’ve created with content you’ve curated to provide your audience with extra value.

The process of sorting through the massive number of material you find online can be draining. Fortunately, are available tools that can do most of that work for you. If you decide to use a content curation tool such as Scoop.it or Trapit, add your voice to the content you’re sharing by discussing why it’s relevant. This is a fantastic opportunity to demonstrate your expertise.

4. Run Social Contests
Who says no to free stuff? We certainly don’t.
Include simple giveaways and sweepstakes to your social media marketing strategy. Or take it up a notch by holding a photo or video contest with a dedicated hashtag. It’s a nice way to encourage engagement and give your fan base numbers a boost.

People are naturally lured in by free stuff and prizes that they will be more than happy to follow you, share your post (especially if that’s part of the contest mechanics), and be prepared to share information that will allow you to learn more about your audience.

5. Keep Track of Trends
Stay relevant by being on top of current events. Follow your competitors, social media advertising leaders, and news platforms so that you’re keeping up with trends and sharing them with your audience.

It’s crucial not to get left behind as your target market turns to social media for current news and information. When you position yourself as an authority on the latest trends, you’re not only improving your branding and identity, but your followers start to see you as a leader in your niche.

Are you ready to take these social media marketing hacks and run with them? 

Looking for a big idea?

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PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272 info@art-fresh.ca