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Fresh Facets

Package Your Brand Well

Brand Identity and Colour

By Alan McNairn
Colour, like religion or politics, is a subject that inevitably leads to debate. There is not a person on this earth who doesn’t have an opinion on color. Just eavesdrop at a rack of paint sample cards. Colour, as part of brand identity, works with a product or service to intimately connect with the emotions of the consumer. It informs and confirms those feelings that a prospective consumer can expect when they make a purchase. Thus businesses when they selecting a color as part of their brand identity design take a lot of things into consideration. >

The Importance of Outstanding Packaging Design as a Part of Professional Branding

By Elena Herweyer
Packaging design is the visual presentation of your product to the consumer. It determines the brand image that will be formed in the customer’s head before he even thinks of buying it. An attractive package that strongly conveys the brand’s message and accurately presents your product not only boosts sales but also improves brand value, recognition, and recall. A professional product branding is a very important part of your marketing strategy. >

Stand Out In Your Market With Professional Brand Identity

By Elena Herweyer
To market your brand in the most powerful way, it is important to have a professional branding agency to handle it. A professional, as opposed to an amateur, is equipped to make a huge difference in the growing demand to be innovative and unique in marketing. In the long run, a professional brand strategy agency saves you time and money and adds value to your brand. >

Package Your Brand Well for Effective Brand Marketing

By Elena Herweyer
Beauty + Functionality = Successful Packaging Design
 
When you see vibrant packages on store shelves, what entices you to purchase a particular product? Nobody can deny that packages are like people: the better-looking they are, the more successful they will be in the market. Standout packaging design sells. In fact, the packaging is one of the few marketing components with which every potential customer interacts, and it’s one of the most important factors in a consumer’s decision to purchase. Product packaging often creates the first impression of a brand for a consumer, which is why the most successful companies keep their products wrapped in something fresh, eye-catching, and unique. >

5 Signs That You Should Change Your Logo Design

By Elena Herweyer
Do you need to change your logo design?
The market grows and changes every day. New businesses and technologies open all the time. In this situation, companies need to evolve. They need to adapt to the times, to cope with the ever-changing needs of their clients, and to continuously compete with other businesses in the market. Without periodic upgrades of marketing and advertising strategies and improvements companies can’t survive. This is why old systems are replaced with new ones in all business areas. >

Can you be identified in the market?

By Elena Herweyer
Why do big successful companies like Coca-Cola, McDonald's and IBM invest so much in advertising and promotion? >

Maybe it's time to re-FRESH your brand?

By Elena Herweyer
Why do big successful companies like Coca-Cola, McDonald's and IBM invest so much in advertising and promotion? >

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