How a single idea
can turn prospects
into engaged sellers who work for free.

If you’re looking for a real, genuine way to build a reputation and
to trust, engage with people who strongly relate to your business,
then you’re just a few lines away from it.

Admit it, the ability to turn leads into ardent fans looking to buy from you is the most valuable skill a business builder can have.

But we know that you are fed up with dealing with a backlog of ad agencies, freelancers, sunk costs and growing competition that draws in your customers. All of this makes the brand-building process incredibly vague and frustrating.

If you look closely, the way you “pack” your offer is the start point why your potential customers are not engaging with your brand.

Let's go deep into this and find out how to overcome it.

Firstly...

See What's Possible
for Your Business

They don’t even notice you!

Yes, customers don’t identify you among similar offers...

...And it’s very hard to sell to someone whose attention is not even grabbed by a logo that is similar to hundreds of other businesses offering similar products or services. Your brand logo has more value than you might think.

Think of it this way: if you put advertising on the Internet. What are the chances that people will click on your ad? Your branding, look, and feel make the first impression even before someone reads your ad’s text!

So, what should you do?

The first step to engaging with your brand is to have a powerful corporate identity design to evoke emotions and curiosity. Even provocating! You need to understand the psychology of the customer to create a logo that will impact your customers. You have to be noticed... and to do this — your logo and branding must do this one thing:

Grab attention instantly!

In the overloaded offers market, the only way to get an edge is to create world-class branding.

Branding grabs your prospect’s attention in a second and drags them into your website. The quality of your brand design DRAMATICALLY impacts the interest of your business or product gets to learn more about your offer. “A picture is worth a thousand words”, as they say. You can’t ignore your brand design if you want to grow your business. It’s usually the ‘smaller’ things that can have a significant impact on your business. You may not be choosy, or a perfectionist, but your customers are.

Research has shown that customers exhibit a certain tendency to buy from brands with specific logo designs and branding.

However, most companies’ branding is weak, limp and milk-and-water!

The faceless logos and milk-and-water branding taken from the open stocks, won‘t communicate anything about your brand image and won’t set you apart from the competition.

Now this moves us to the second reason why people don’t engage with your brand...

you’re making an offer
no one wants.

It’s true... Your offer is so ordinary that people don’t want it. If you’re giving a compelling reason why they should buy from you and making an offer that is as exciting as it is irresistible, you’ll change the game! People will pull out their wallets without hesitating.

Tell your market about your idea, core values, and what you stand for. Hand people what they’re starving for: they will become your fans and brand ambassadors for a lifetime. (As well as become highly motivated sellers of your brand… for free!)

You’ll create a fan community around your brand that connects on a deep emotional level, shares your ideas, values, and philosophy at no added cost to you, and become your high-paying clients for years.

Let’s look at what we did for our clients to create a brand experience that reliably and consistently builds strong customer relationships and drives sales.

Here is the PROOF!

She Organic Brand Positioning
Unique Value Proposition
Marketing Strategy
Logo Design
Brand Identity
Packaging Design
Posters and Banners

Atlantic Maker Market Logo Design
Brand Identity
Souvenirs

summerside xchange Brand Strategy
Branding
Copywriting
Web Design

Cleantech Conference Marketing Strategy
Brand Positioning
Creative Design
Copywriting
Digital Marketing
Web Design
Marketing Communications

Great Rethink Brand Identity
Marketing Collateral
Signage
Visual Communication System

Pet Wants Brand Strategy
Creative Design
Brand Identity
Promotional Materials
Copywriting

gaia’s urban eatery Brand Strategy
Branding
Copywriting
Packaging Design
Interior Design
Web Design

Krisland Products Market Research and Analysis
Marketing Strategy
Unique Value Proposition
Brand Design
Website Design

trillium luxury skincare Brand Strategy
Branding
Copywriting
Packaging Design
Social Media

IMC Brand Strategy
Rebranding
Web Design
Interior Design
Uniform
Souvenirs

The City of Summerside Marketing Strategy
Brand Strategy
Branding
Copywriting
Web Design
Social Media
Video

Homeward bound campaign Marketing Strategy
Branding
Copywriting
Web Design
Social Media

Summerside Economic development Marketing Strategy
Brand Strategy
Branding
Event Design
Social Media
Web Design
Uniform

The rupture seal Brand Strategy
Branding
Packaging Design
Web Design
Video
Uniform
Souvenirs

PEI NETWORK Brand Strategy
Branding
Copywriting
Web Design
Video
Souvenirs

cyanos jay Brand Strategy
Branding
Copywriting
Web Design
Interior Branding

advancing island connections Brand Strategy
Branding
Copywriting
Animation

ann wellness Brand Strategy
Branding
Marketing
Copywriting
Social Media

pei connectors Brand Strategy
Branding
Copywriting
Web Design

infinity Brand Strategy
Branding
Copywriting
Packaging Design

quannessence Brand Strategy
Branding
Copywriting
Packaging Design

Honibe Brand Strategy
Branding
Packaging Design
Web Design

captain jeff Brand Strategy
Branding
Naming Marketing
Web Design
Outdoor Signage
Souvenirs

freedom clean Brand Strategy
Branding
Souvenirs

ivy furniture Brand Strategy
Branding
Copywriting
Marketing
Outdoor Signage

hire me PEI Brand Strategy
Branding
Copywriting
Web Design
Animation

upcycle Brand Strategy
Branding
Outdoor Signage
Transport Branding

DINO’S PIZZA Rebranding
Marketing Materials
Interior Branding

Prince Edward Distillery Branding
Marketing Materials
Label Design

Stellar Sci-Edu Brand Strategy
Branding
Marketing Materials

RESTGU Marketing Strategy
Brand Strategy
Branding
Marketing Materials
Event Branding
Social Media
Web Design

ADL Branding
Marketing Materials

Looking for ideas you can apply to your own business?

The businesses we work with come from different industries, but many face the same challenges:
✓ Low sales
✓ Weak positioning
✓ Website that doesn't convert
✓ Too many leads that never become customers
✓ Marketing that feels like guesswork

If one of these sounds familiar...

Find the Biggest Growth
Opportunity in Your Business

Trusted by Businesses Ready to Grow

22+ international awards.
100+ businesses helped.
15 years helping organizations grow.

Clients range from local businesses to global brands, including Microsoft, Samsung, Kraft, L'Oréal, Kimberly-Clark, and Procter & Gamble.

Because beautiful marketing means very little if it doesn't help your business grow.

Curious What Could Unlock Your Next Stage of Growth?

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We'll identify the opportunities, bottlenecks, and priorities that could have the biggest impact on your business.

No sales pressure.

Just practical advice you can use.

Art Fresh is more than a marketing agency. They develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.

Mike Thususka Director of Economic Development
City of Summerside

I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.

Yulia Andrushkina Director of Marketing and Investor Relations at IMC

Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!

Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing

Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.

Kata Magyar Program Manager Smart Landing Program Canada

Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.

Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.

I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!

Nhu Tran Founder and owner at Ann Wellness

Thank supports from the team of Art Fresh, Inc., we can launch the new brands and preliminary marketing campaign in Canada smoothly. It's a firm decision of ours to keep the long relationship with Art Fresh, Inc.

Fred Truong President at Krisland Products Ltd.

We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.

Rita Jreije Partner at Gaia's Urban Eatery

With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and thoroughly enjoyed the process of working with Elena and her team as they built my website as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.

M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting

Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.

Patti Devine Project Director at Island Advance

I have been delighted by Art Fresh's creativity and project management skills. Best of all, the brand is working for us. We've exceeded our first-year targets in seven months and expect the trend to continue.

Alana Walsh, BPR CEC PEI Network Program Manager

Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.

Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.

We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.

Khalid Shami Business Development Director at S.C.T.O. Technology

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How a single idea can turn prospects into engaged sellers who work for free.

If you’re looking for a real, genuine way to build a reputation and to trust, engage with people who strongly relate to your business, then you’re just a few lines away from it.