advancing island connections
ChallengeIsland Advance invited us to create a logo design and slogan, and develop a new brand identity for their Advancing Island Connections events. The challenge was to create branding that would speak to both the PEI and newcomer business communities and compel or invite them to attend the event. The goal was to create a modern, powerful and simple sign with a marketing message that reflects the essence of Island Advance events, namely creating new connections by exporting marketing ideas, providing opportunities, and bringing new possibilities to the province with immigrants, and the international business community. This is a two-way communication effort.
IdeaWe created a graphic design concept that represents “expanding”. The bright orange colour in four centrifugal arrows oriented on different sides creates a powerful and dynamic sign. In the inverted point of view, four white centripetal arrows can be seen. This double effect of the arrows represents the idea of the events developing two-way connections, external and internal. The logo design is simple and meaningful and delivers the signature idea of the Island Advance initiative. The contrasting combination of the dark blue and orange colours helps create an intelligent and modern visual style for business event identification purposes. The slogan “Expand Your Business World” compliments the logo design and converts the visual sign into a strong marketing message.
ResultsWith new branding, Advancing Island Connections received a modern and powerful brand identity design for marketing communication. The four-arrows logo design became the signature sign and identification for the professional presentation of this Island Advance initiative. It helps convey the event's purpose in a memorable and attractive style for marketing purposes and positioning. The slogan became a strong call to action for the target audience. “Here at the Chamber, we had been struggling to describe in words succinctly, let alone a visual, the opportunity this event represents to the target audiences: the local business community, the newcomer business community, policymakers, business support organizations, and the broader Prince Edward Island community." — says Patti Devine, Project Director at Island Advance. "Not only did Elena and her team create an arresting visual, but the tagline – Expand Your Business World – helped clarify our thinking about the ultimate goal of this event. We are inviting newcomers into our business community – diversifying our business world, and making international connections to potential markets, talent and suppliers. Art Fresh provides beautiful creative, but so much more.”
Art Fresh is more than a marketing agency. They develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.Mike Thususka Director of Economic Development
City of Summerside
I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.Yulia Andrushkina Director of Marketing and Investor Relations at IMC
Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing
Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.Kata Magyar Program Manager Smart Landing Program Canada
Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.
I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!Nhu Tran Founder and owner at Ann Wellness
Thank supports from the team of Art Fresh, Inc., we can launch the new brands and preliminary marketing campaign in Canada smoothly. It's a firm decision of ours to keep the long relationship with Art Fresh, Inc.Fred Truong President at Krisland Products Ltd.
We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.Rita Jreije Partner at Gaia's Urban Eatery
With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and throughly enjoyed the process of working with Elena and her team as they built my website, as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting
Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.Patti Devine Project Director at Island Advance
I have been delighted by Art Fresh's creativity and project management skills. Best of all, the brand is working for us. We've exceeded our first-year targets in seven months and expect the trend to continue.Alana Walsh, BPR CEC PEI Network Program Manager
Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.
We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.Khalid Shami Business Development Director at S.C.T.O. Technology