Ann Wellness is all about products made from natural and organic ingredients for a healthier and happier lifestyle.
Born from a love of family, concern for the planet and real hope for the future, the Ann Wellness store offers a unique selection of high-quality, locally made and globally-sourced products, many of which are unavailable in other stores.
Challenge
Having worked internationally, the founder of the store, Nhu “Ann” Tran, has seen the love of family from many different angles and all share one common concern: how to keep loved ones happy and healthy in today’s complex world. This concern intensified dramatically when she had children of her own. Nhu started to care even more about safeguarding health through using natural and organic products, and she soon noticed she wasn’t the only one... and so came the inspiration for her natural products store. This project aimed to create a modern and elegant visual style that conveys a sense of Mother Nature, and a strong connection with it through healthy natural nutritional supplements and wellness beauty products. In addition, the new brand was supposed to refer to Vietnam, the founder's homeland.
Idea
We created a flower logo that includes the star, the centrepiece of the Vietnamese flag, with a simple and short slogan "Nature-made". The logo sign has become an essential element of marketing communication. The corporate identity received a warm, sunny hue to serve as a background for the logo design, and natural products and create a comfortable atmosphere for the store interior and brand communication.
Results
The strategy, branding, marketing messages, social media, and brand story we created helped Ann Wellness build inspiring communications with its target audience via all marketing channels to improve their well-being with natural and organic skin, hair, and household products, as well as vitamins, minerals, nutritional supplements and packaged foods products... all at the best prices.