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Dino’s Pizza is a small chain of pizzerias located in Charlottetown and Summerside, Prince Edward Island. Dino's Pizza has been in business since 1974. The same “Old Recipe” for making pizza has been handed down from generation to generation. The owner opened a new location in Charlottetown in 2007, intending to bring savoury items to satisfy different tastes and needs. Dino's offers customers a full menu, including two types of pizza crusts (thin and deep dish style), Gourmet Pizzas, Donairs, Garlic Fingers, Chicken Wings, Oven Baked Subs, Nachos, Seafood, Wraps, Burgers, Panzerotties, Salads and Mediterranean Food. The key to the many years of Dino’s Pizza’s success is the high quality of ingredients they use and the delicious food they offer for reasonable prices that keep the guests returning.


The owners of Dino’s Pizza called us to make a new menu design for their two restaurants. The branding was created in the 1980s, and it was a good time to rebrand the restaurants' visual style. The business was well-established in the local market and did not require completely altering the logo design and brand identity. We decided to add a new breath to the well-known logo to make it appear up-to-date and easily recognizable.


The success of the pizzeria’s business is providing delicious meals with prompt delivery service at an affordable cost. Time is critical for customers when they place online or in-store orders; they want to have their hot pizza immediately! Based on this understanding, our rebranding task was highlighting this idea in Dino’s Pizza logo design. The “hot” colour scheme, the flame on the back side of the speedy piece of pizza, became the main “ingredient” of the new brand identity. The colour scheme we chose, combined with the dynamic graphic design style of the menus, represents the “hot” dishes tangibly to engage consumers to make an order. Also, the focus was on the special offers and benefits that the guests of Dino’s Pizza can see right away when opening the menus.


We created printed and digital menu designs for the two Dino’s Pizza restaurants consistent with the new brand identity style. The refreshed logo design became the central element in the presentation of the menus to create a vital brand identity that helped the business stand out in the highly competitive marketplace. The new branding helped the restaurants attract new consumers and encouraged their loyal clients to try new specials from their favourite pizza restaurant — Dino’s Pizza.

Art Fresh is more than a marketing agency. They develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.

Mike Thususka Director of Economic Development
City of Summerside

I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.

Yulia Andrushkina Director of Marketing and Investor Relations at IMC

Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!

Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing

Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.

Kata Magyar Program Manager Smart Landing Program Canada

Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.

Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.

I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!

Nhu Tran Founder and owner at Ann Wellness

Thank supports from the team of Art Fresh, Inc., we can launch the new brands and preliminary marketing campaign in Canada smoothly. It's a firm decision of ours to keep the long relationship with Art Fresh, Inc.

Fred Truong President at Krisland Products Ltd.

We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.

Rita Jreije Partner at Gaia's Urban Eatery

With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and throughly enjoyed the process of working with Elena and her team as they built my website, as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.

M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting

Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.

Patti Devine Project Director at Island Advance

I have been delighted by Art Fresh's creativity and project management skills. Best of all, the brand is working for us. We've exceeded our first-year targets in seven months and expect the trend to continue.

Alana Walsh, BPR CEC PEI Network Program Manager

Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.

Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.

We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.

Khalid Shami Business Development Director at S.C.T.O. Technology
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