Great Rethink

One Canada Conference The World Economic Forum launched The Great Reset initiative in 2020. The Great Resignation swept through North America in 2021. It is time for The Great Rethink of 2022. In the last two years, we have asked ourselves: => What will happen to our businesses? => How can we not only survive but also thrive? => What impact can we make in the world to help, protect, and inspire those around us? The world as we knew it will never be the same but it is time to make it better. To reinvent it, as we so often do as entrepreneurs. The Great Rethink is the theme of the 3-day One Canada 2022 Conference that will bring together leading speakers who will talk about innovation, re-invention, and the future of work and life.

Challenge

Entrepreneurs' Organization (EO) is about support, togetherness, learning, once-in-a-lifetime opportunities, and crazy and memorable experiences. In 2022 EO created a conference The Great Rethink hosted in Quebec City, which required a futuristic logo and visual identity to communicate the essence of an event focused on the future: the future of work, the future of health, and the future of post-pandemic life and reflecting a high level of intelligent discussions.

Idea

Two bold arrows facing each other and crossing at one point became a simple and modern sign for The Great Rethink Conference. This sign became the centrepiece of the logo and effectively conveyed the idea of looking back to rethink the global pandemic and recession to develop a new global recovery plan. An inspiring and stylish colour scheme of royal blues, which we teamed with bright fuchsia, made a bold statement in a modern visual style. We took the iconic image of Fairmont Le Château Frontenac, the 5-star hotel in Quebec City where the conference took place. The logo with the key image of the hotel became the key element of the visual identity and was used in all marketing materials and social media.

Results

For The Great Rethink Conference, we created a memorable visual identity design that reflects the essence of the event and inspires bold ideas of entrepreneurs who gathered in Quebec City to discuss the development of a new strategy. The Visual Identity Guide has become the standard for how to use a logo with a visual style to get the most out of the marketing communications.

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Mike Thususka Director of Economic Development
City of Summerside

I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.

Yulia Andrushkina Director of Marketing and Investor Relations at IMC

Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!

Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing

Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.

Kata Magyar Program Manager Smart Landing Program Canada

Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.

Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.

I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!

Nhu Tran Founder and owner at Ann Wellness

Thank supports from the team of Art Fresh, Inc., we can launch the new brands and preliminary marketing campaign in Canada smoothly. It's a firm decision of ours to keep the long relationship with Art Fresh, Inc.

Fred Truong President at Krisland Products Ltd.

We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.

Rita Jreije Partner at Gaia's Urban Eatery

With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and thoroughly enjoyed the process of working with Elena and her team as they built my website as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.

M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting

Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.

Patti Devine Project Director at Island Advance

I have been delighted by Art Fresh's creativity and project management skills. Best of all, the brand is working for us. We've exceeded our first-year targets in seven months and expect the trend to continue.

Alana Walsh, BPR CEC PEI Network Program Manager

Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.

Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.

We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.

Khalid Shami Business Development Director at S.C.T.O. Technology