ChallengeRebrand Honibe — the award-winning, world's first 100% pure honey candy brand — for better brand positioning in the Canadian and American markets as a healthy, natural, innovative pure dried honey sweetener for beverages. Develop the brand identity and packaging design for new flavours in the honey drops product line.
IdeaFollowing the brand strategy, we used a landscape with the clover field to show the essence of the natural product in a new packaging design. (The clover flower, a melliferous herb, is a symbol in the Honibe logo design.) The natural background became a key graphic design element of a line of honey lozenges to display various flavours of the product.
ResultsAfter changes in the brand strategy and rebranding, the new Honibe lozenges with the extended product line were successfully launched in the local and North American markets. The brand redesign goal was reached: the vibrant and attractive new packaging design delivered the main marketing message to consumers — it is a healthy and natural product made in Canada to make the brand positioning clearer.
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I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.Yulia Andrushkina Director of Marketing and Investor Relations at IMC
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I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!Nhu Tran Founder and owner at Ann Wellness
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With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and throughly enjoyed the process of working with Elena and her team as they built my website, as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting
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Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.
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