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IMC is one of the top 10 agricultural companies in Ukraine. The company’s main activities include grain and oilseed crop cultivation, potato production, grain and oilseed crop storage, and dairy farming. In May 2011, the company conducted an IPO on the Warsaw Stock Exchange. The business has exhibited dynamic growth and rapid expansion into new international markets.


In 2017, IMC marks its 10th anniversary. To celebrate, the company embarked on a rebranding process to reflect a new vision: to become the leading agricultural company in the world for investors, employees, clients and the community. The rebranding had to reflect the company’s innovation and new strategy while incorporating its updated name: IMC — Innovations + Management + Commitment.


We created market positioning based on the new brand strategy and statement that “IMC is an innovator in the farm business.” The brand identity had to express the company’s leading position and its approach to managing a business while respecting people and the land. Our main challenge was to create an image that reflected both revolutionary agricultural technologies and the strong tradition of Ukrainian farming. The stylized ancient Slavic sign of fertile land — a rhombus with a dot in the centre — became the main graphic element of the new logo design. This “target” sign also symbolizes precise farming — the advanced method in this industry. The dark blue and red colours are reminiscent of the traditional Ukrainian colour scheme of black and red; the bright yellow-green complements the two main colours and creates a dynamic combination for brand identity. 


We developed a brand book with detailed descriptions of how to use the elements of the new IMC corporate style for the company’s documents, brochure design, machinery, interior design, professional clothing, outdoor advertising, souvenir items, and web design. The brand elements created a dynamic, modern visual presentation for IMC and reflected its new philosophy. The vibrant colour scheme was combined with geometrical shapes to yield powerful and modern branding for target audiences and a new generation of employees at this fast-growing company.

Art Fresh is more than a marketing agency. They develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.

Mike Thususka Director of Economic Development
City of Summerside

I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.

Yulia Andrushkina Director of Marketing and Investor Relations at IMC

Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!

Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing

Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.

Kata Magyar Program Manager Smart Landing Program Canada

Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.

Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.

I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!

Nhu Tran Founder and owner at Ann Wellness

Thank supports from the team of Art Fresh, Inc., we can launch the new brands and preliminary marketing campaign in Canada smoothly. It's a firm decision of ours to keep the long relationship with Art Fresh, Inc.

Fred Truong President at Krisland Products Ltd.

We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.

Rita Jreije Partner at Gaia's Urban Eatery

With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and throughly enjoyed the process of working with Elena and her team as they built my website, as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.

M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting

Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.

Patti Devine Project Director at Island Advance

I have been delighted by Art Fresh's creativity and project management skills. Best of all, the brand is working for us. We've exceeded our first-year targets in seven months and expect the trend to continue.

Alana Walsh, BPR CEC PEI Network Program Manager

Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.

Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.

We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.

Khalid Shami Business Development Director at S.C.T.O. Technology
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