ivy furniture

Established in Charlottetown in early 2018, Ivy Elegant Home Furniture offers customers unique luxurious solid wood furniture in an elegant brown finish — Yellow Poplar and Oak Veneer — at affordable prices from a family-owned Vietnam factory. All indoor items (beds, dressers, night tables, wardrobes, dining tables, buffet cabinets, bookshelves, working desks, and occasional items for decoration) are available in the downtown store. Being involved in the furniture business for many years, Ivy Elegant Home Furniture Inc. has seen an increasing demand for elegant high-end furniture and understands the necessity to re-brand to enter the North American market successfully.

Challenge

To keep the connection with the original brand identity which uses the heraldic style, we decided to make the IVY Furniture logo appear luxurious and elegant. The key message, namely “Your Elegant Choice”, that we offered the client became a compliment to the logo. The new branding must reflect the top-quality product that which IVY Furniture offers and demonstrate a commitment to the proven traditions of the industry.

Idea

The new coat of arms of IVY Furniture sports a Royal design in combination with gold and royal blue tones creating a classy, luxurious, and elegant style. The dark blue colour imitates velvet and adds a feeling of comfort to the branding. The luxurious colour duet became the central element of the IVY Furniture visual style that is used in all marketing materials and interior and outdoor designs. We created a catalogue with a complete description of all available products to showcase all series of elegant furniture. The IVY Furniture catalogue became the key marketing tool to represent the product line in the local and overseas markets. The new outdoor signs help the new store to stand out in downtown Charlottetown and to represent the elegant style of IVY Furniture.

Results

IVY Furniture received a unique luxurious style that became the business card of the new Vietnamese company in Prince Edward Island and helped raise the business to a new level. Our consulting services helped the business review its marketing strategy to enter the North American market. An appropriate list of the products to be offered to the local customers and the American market was made. In collaboration with the client, we helped the new-to-Canada business create a strong brand presentation and find its niche in the local market.

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