quannessence

BioSpa (Quann) Cosmeceuticals Inc. PEI-based company, focuses on developing and manufacturing an advanced skincare line, Quannessence Skincare. The cosmetics line is based on medical principles and was created to address existing industry gaps for a natural-based yet effective skincare line designed to be used in medical-aesthetic treatments and home regimens.

Challenge

The project task was to rebrand TM Quannessence – a natural and professional cosmetic made in PEI. The marketing goal was to develop a classic and premium quality design for the brand, packaging and print marketing materials to position the product as a premium quality natural cosmetic. The refreshed brand has to be represented in the Atlantic and central Canadian (Halifax, Toronto, Ottawa, Montreal) marketplaces. The long-term marketing objective was to launch the Quannessence cosmetic in the American market.

Idea

We decided to keep "Q" as the primary brand identity, as Q represents the surname of Sharon Quann, a cosmetics creator. The combination of royal blue and golden foil represents the premium class and high quality of Quannessence cosmetics. We developed a brand book with a complete description of standards for using the brand identity design.

To identify two lines of Quannessence cosmetics (regular and for professional use only), we proposed two colour schemes and a complementary logo design for the professional line. This line features an inversion of the letter "Q" on the golden background.
We created an exclusive and elegant brand identity design for packaging, marketing materials, a display for trade shows, web design and promo posters.

Results

We developed a premium corporate style to present Quannessence cosmetics in the market and did a complete rebranding of visual communications. In the first year after rebranding, sales doubled for the professional line, and the brand has been successfully represented in the central and Atlantic Canadian markets. The company has signed agreements for collaboration with the leading Canadian pharmaceutical supermarket and professional cosmetics store.

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Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.

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