ChallengeRESTGU™ is a new solution for the restaurant business that provides online education, a test and certification. We did research and a 360º marketing analysis before developing the brand strategy for positioning a new product in the market. The research showed several potential competitors in the online restaurant training industry. Our challenge was to create a brand positioning, marketing strategy and brand model that would allow RESTGU™ to stand out with its innovative approach in the market of educational products. The two RESTGU™ digital platforms — RESTGU™ Guide and RESTGU™ Life Style — needed to complement each other in providing all necessary tools for convenient and productive learning for achieving the RESTGU™ certification.
IdeaBased on market research, we developed a brand positioning strategy that focused on target audiences: restaurant managers/owners and restaurant staff and those who wanted to open their own restaurant. “Your Personal Assistant” and “Your Personal Coach” were the two strategies implemented in the marketing plan to represent RESTGU™ as a comprehensive online educational solution. To give the product a personal touch, we created a corporate hero RESTGU™— a cute robot who became the brand identification and communicator of the marketing messages. We developed a corporate style that included logo design, a RESTGU™ Identity Design Guide, posters and brochure design, banners, business cards and a full set of RESTGU™ souvenirs, including a RESTGU™ Certificate design.
We developed www.restgu.com, a custom web solution for the RESTGU™ Guide where users can register a free Personal cabinet to read the Guide, complete the RESTGU™ Test and receive the RESTGU™ Certificate. www.restguls.com is another custom web platform where restaurateurs can join an international professional network to share their own ideas, recipes, events and experiences. This is a new RESTGU™ social media platform.
ResultsThe new online educational products — RESTGU™ Guide and RESTGU™ Life Style — received a modern and memorable brand identity design, marketing strategy, social media strategy and two custom websites designed for effective brand building in the local and international markets. Within the first month, the RESTGU™ Facebook page received 100 followers, and the new brand actively started building its audience in other social media channels.
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City of Summerside
I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.Yulia Andrushkina Director of Marketing and Investor Relations at IMC
Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing
Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.Kata Magyar Program Manager Smart Landing Program Canada
Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.
I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!Nhu Tran Founder and owner at Ann Wellness
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We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.Rita Jreije Partner at Gaia's Urban Eatery
With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and throughly enjoyed the process of working with Elena and her team as they built my website, as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting
Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.Patti Devine Project Director at Island Advance
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Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.
We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.Khalid Shami Business Development Director at S.C.T.O. Technology