Summerside Economic development
ChallengeSummerside has become one of the world's hubs of cleantech innovation. Businesses using Summerside PEI as their launch pad into North America can connect to a well-established support network with municipal infrastructure and their own utility. The municipal government engaged Art Fresh to help create an effective marketing strategy with a strong value proposition, branding and marketing communications to attract innovative cleantech companies and entrepreneurs from around the world for collaboration. The key benefits for the target business audience that we must promote on online platforms, marketing materials, presentations, and events are the provision of government support, competitive incentives and the offer of a place in a world-class eco-business park as well as being part of the island’s unique “Living Lab” initiative: a real-life test and experimentation environment where users and producers co-create innovations.
IdeaTo create a strong value proposition for Summerside to effectively engage innovative companies in the cleantech field seeking growth opportunities in the North American market, we conducted an in-depth analysis of the goals, desires and triggers of the target business audience that will motivate them to move their operations to Summerside. Instead of directly promoting the incentives and business programs that Summerside offers, we looked from the perspective of the target business audience to get a crystal clear understanding of their deepest desires, fears, goals, concerns and doubts. Based on this vision, we built marketing communication with target groups using hard numbers, proofs, and business cases to create an irresistible offer.
ResultsThe series of campaigns and presentations we created, along with marketing collateral, consistent visuals, slogans, videos, and publications, helped develop compelling communications with local and international business audiences and investors at the UK Cleantech Conference (2022), Mayor’s Speaking Tour at the International Rotary Clubs (Toronto), NEG-ECP Conference (P.E.I.), Rotary Conference 2018 (Toronto), Summerside Storage Batteries Launch (P.E.I.), Samsung Solar Energy Project (P.E.I.), etc. to build the Summerside brand and present great opportunities. One of the campaigns was about launching a utility-scale solar and battery power generation project in partnership with Samsung Renewable Energy to change the way utilities do business. Summerside PEI is revolutionizing how electricity is delivered and consumed by utilities and communities, creating an energy system that puts environmental, economic and social needs first. We have created key messages and memorable visuals to use in the presentation along with the content to demonstrate Summerside's commitment to integrating innovative solutions into the community for the benefit of stakeholders worldwide. The marketing communication has resulted in attracting new innovative businesses from South America, Europe, the Middle East, and Asia to Summerside.
Art Fresh is more than a marketing agency. They develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.Mike Thususka Director of Economic Development
City of Summerside
I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.Yulia Andrushkina Director of Marketing and Investor Relations at IMC
Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing
Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.Kata Magyar Program Manager Smart Landing Program Canada
Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.
I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!Nhu Tran Founder and owner at Ann Wellness
Thank supports from the team of Art Fresh, Inc., we can launch the new brands and preliminary marketing campaign in Canada smoothly. It's a firm decision of ours to keep the long relationship with Art Fresh, Inc.Fred Truong President at Krisland Products Ltd.
We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.Rita Jreije Partner at Gaia's Urban Eatery
With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and throughly enjoyed the process of working with Elena and her team as they built my website, as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting
Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.Patti Devine Project Director at Island Advance
I have been delighted by Art Fresh's creativity and project management skills. Best of all, the brand is working for us. We've exceeded our first-year targets in seven months and expect the trend to continue.Alana Walsh, BPR CEC PEI Network Program Manager
Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.
We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.Khalid Shami Business Development Director at S.C.T.O. Technology