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The City of Summerside

Summerside is the second largest city in the province of Prince Edward Island and the principal municipality for the western part of the island. Summerside is quickly becoming recognized by potential investors, site selectors and business leaders as "the city to watch" for growth. From developing one of the lowest-cost operating environments in Canada to investing in state-of-the-art technology and facilities, Summerside continues to surprise and meet the needs of those businesses that already call it home.


To develop a strategy and marketing communication to engage international investors and business people in conversation and collaboration. The task was to build a strong brand to represent the City of Summerside via all media channels in highlighting the advantages and opportunities of doing business in Summerside and create a “call to action” that will resonate with the target audience.



The key marketing channels for communication became online platforms, videos, and social media. The printed marketing collateral had to support the brand strategy and deliver full information about the business opportunities afforded by the city’s economic sectors and its innovative eco projects. We developed a website and a social media to create a strong online presence for Summerside to communicate the advantages, “big possibilities”, and government programs which allow businesses to grow and provide access to the North American market. We created an animated presentation with marketing materials consistent with the city’s branding and utilized an engaging approach to promoting Summerside as a venue for innovation in all economic sectors, emphasizing the eco-city with its “big possibilities”.


In keeping with the new marketing strategy, we created an effective and comprehensive communication system that used all media channels. Providing full marketing support to the Economic Development Department of the City of Summerside, we developed an informative and attractive video presentation by using infographics. Our work on the video presentation included the creation of scenarios, storyboards, illustrations, copywriting, graphic design, animation, and voice recording. We created a city Economic Innovation Ecosystem map to showcase the eco facilities and innovative cleantech projects that have been developed and are planned to be developed in the near future. A strong value proposition, delivered in impactful content, combined with a consistent corporate identity that we created across brochures and social media to represent the city of Summerside, ecosystems, aerospace and IT, helped develop effective marketing communications with the target audience. E-marketing, promotional brochures for each economic sector and an Ecosystem map highlighting the innovations and ambitions of The City of Summerside served as the main touch points with the local and international business audience. The content, marketing messages and visual style of communication resulted in a wide presentation of the Summerside brand and its new initiatives. The marketing materials became a key tool to promote and engage international and local business communities. 

Art Fresh is more than a marketing agency. They develop and execute innovative solutions to help build and promote opportunities grounded on developing a relationship to truly understand your business needs.

Mike Thususka Director of Economic Development
City of Summerside

I have over 15 years’ cooperation experience with Elena Herweyer and the Art Fresh team under branding projects in Ukraine and the EU. I know that when I have a complex marketing task with tough deadlines I can address it to Art Fresh and get a high-quality branding service that totally meets the brand and company's strategy.

Yulia Andrushkina Director of Marketing and Investor Relations at IMC

Elena and her staff are by far the best in the world at what they do. They are always so professional and very quick to help out with anything I need. Over the years they have tripled my business and more, I feel very fortunate to have become very good friends with her and her family along the way. I highly recommend Art Fresh!

Jeff MacNeill Owner & operator at MacNeill's Tuna & Deep sea Fishing

Elena's team at Art Fresh really went above and beyond to make the adequate appearance for Summerside Xchange's vision. Very professional service, highly recommended.

Kata Magyar Program Manager Smart Landing Program Canada

Art Fresh has done amazing work for us, resulting in strong brand recognition and continues to be an important part of our branding strategies.

Reid Barnett Founder and owner at Trillium Skincare Laboratories Inc.

I’m impressed! I first started with Art Fresh a Start Business Package and continued to do lots of work with them. They are always fast response which I hardly find the same speed on the island while still ensuring high-quality jobs are delivered. Moreover, I found at Art Fresh especially Elena – the CEO having characters of a business partner. She listens and understands my expectations, barriers and always comes up with solutions, not just a service which I’m highly appreciated. Thank you so much to Elena and your team!

Nhu Tran Founder and owner at Ann Wellness

Thank supports from the team of Art Fresh, Inc., we can launch the new brands and preliminary marketing campaign in Canada smoothly. It's a firm decision of ours to keep the long relationship with Art Fresh, Inc.

Fred Truong President at Krisland Products Ltd.

We worked with Art Fresh on many projects. They are professional, creative and very flexible. They do not rest until they make sure their customer is 100% satisfied. We recommend Art Fresh for brand development and website development. Art Fresh is a one-stop shop for all your branding and marketing needs. Very unique and a pleasure to work with.

Rita Jreije Partner at Gaia's Urban Eatery

With Elena's background as a professional artist and my book directly related to developing the arts sector both from within and with external collaborations, they were the perfect choice. I was beyond pleased with the end result and throughly enjoyed the process of working with Elena and her team as they built my website, as well. Always professional and responsive to my ideas and needs. I highly recommend this company for your consideration of any website development and book cover/design work.

M. Catherine (Cate) Proctor, MBA Author and owner at Proctor Shift Consulting

Not only did Elena and her team create an arresting visual, but the tagline — Expand Your Business World — helped clarify our thinking about the ultimate goal of this event. Art Fresh provides beautiful creative, but so much more.

Patti Devine Project Director at Island Advance

I have been delighted by Art Fresh's creativity and project management skills. Best of all, the brand is working for us. We've exceeded our first-year targets in seven months and expect the trend to continue.

Alana Walsh, BPR CEC PEI Network Program Manager

Love love love all that Elena and the Art Fresh team do to create the perfect image for my business.

Sharon Lynn Quann President at Biospa (Quann) Cosmeceuticals Inc.

We're very pleased with our new brand identity and the way Art Fresh conducts the business. It has been a great experience working with Art Fresh. Incredibly organized, easy to communicate with, responsive, and carefully evaluated our needs in a very organized and professional manner.

Khalid Shami Business Development Director at S.C.T.O. Technology
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