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Our team

Art Fresh is a multi-award winning full-service marketing agency, focusing on marketing strategy, brand design, marketing communication, building a brand and managing it. We provide a premium-quality creative design that includes logo design and corporate identity, print advertisement, label and packaging design, brochure design, responsive web design and various other promotional services to help businesses capture a strong position in the market.

Based on over 20 years of successful and versatile experience working with both small and medium-sized businesses and large international corporations in the European and American markets, our team has the knowledge to work effectively with all types of businesses to achieve their goals. As our creative portfolio demonstrates, we believe that great ideas cannot happen without passion, intelligence, and personal commitment.

Elena Herweyer
Elena Herweyer, CEO and Creative Director

Giving top-quality branding and graphic design to international companies such as Kimberly-Clark Worldwide Inc.©, L'Oreal, Vichy, Samsung, Microsoft, Procter & Gamble, Mercedes-Benz, TNK-bp, Caparol, Novo Nordisk, IMC and Cheese Club Corporation, as well as small and medium-sized businesses, for more than 20 years.

The versatile experience Elena received during her work with international and local clients, along with her longtime focus on brand development services, led Elena to found Art Fresh Creative Studio in 2011, soon after she moved to Canada from Kyiv, Ukraine.

Elena is a professional artist with a Master's Degree in Fine Arts and Graphic Design. Her paintings are held in the private art collections of Ukraine, Canada, Poland and Germany. Since 1999, Elena has been a member of the National Artists’ Union of Ukraine. Several of Elena’s graphic design and advertising works have earned awards at the Annual International Festival of Advertising in Europe and the USA. One of the recent awards was Gold at the 2019 Summit Creative Awards for “Art Fresh Self-Promotion Campaign,” Boston, USA.

Andrey Potapov
Andrey Potapov, Brand Strategist

Over fifteen years of successful experience in advertising. The unquenchable thirst for self-improvement has allowed Andrey to develop his career from designer to a position of creative director in a European advertising agency.

Andrey has always thought in global terms in creating visual solutions for clients. This has allowed him to develop the strategic vision in creative projects for clients from Canada, Kazakhstan, Ukraine, Russia, Germany, Italy and Poland.

Since 2011, Andrey has worked as Art Director and Creative Director with international clients that have included companies and brands such as Philip Morris, Samsung, Mastercard, Procter&Gamble, Cannes Festival Advertising, Billa REWE Group and 2H2 movers.

Andrey always offers clients more than just a beautiful look. Advertising masterpieces with accurate marketing strategy — this is what Andrey Potapov strives to reach while working on each project. His purpose is to surpass the highest expectations of the client.

Artem Podgorniy
Artem Podgorniy, Business Growth Coach & Consultant

Artem’s management experience since 2003 includes working as a CEO in national and international companies. Currently, Artem advises more than 100 business owners in Europe, Canada, the USA, Kazakhstan, and Korea. He has experience in the development of businesses in retail, wholesale, services, construction, banking, real estate, farming, pharmacology, and medicine. He is the official business consultant of the Dnipropetrovsk Regional State Administration of Ukraine. Artem has helped more than 50 businesses around the world to develop and bring out of crisis situations.

Having versatile experience in business growth coaching in niches such as construction, oilfield development, retail, and online sales (including on the Amazon website) in the USA and Canada, Artem provides a complete success system for companies in the start-up, growth and business scaling phases.

Mary Cruz
Mary Cruz, Senior Marketing Strategist

Mary's global marketing experience spans over 15 years and 3 continents, having lived and worked in Australia, Europe and North America to fulfil her personal and professional goals. Upon completion of her Bachelor's degree in marketing, her immediate training ground was in the consumer marketing space, working with The Walt Disney Company, L'Oreal and Sony Computer Entertainment. 

In 2012 she completed her Master's in Media and Communications and decided to couple her aptitude for writing with her passion for marketing strategy. Mary's career journey saw a trajectory from large multinationals to an entrepreneurial focus on developing strategic solutions for start-ups. The shift from B2C to B2B has propelled her towards more intricate strategic planning and execution, allowing her to help pave the path for several companies in their growth stages.

Mary successfully works with clients of all sizes across the tech, medical, education and construction industries, across the globe.

Igor Ratsun
Igor Ratsun, Senior Web Developer

Igor has more than fifteen years of versatile experience working on the development of high-end websites for local and international clients, including 8 years as a team lead. His clients included Bigpossibilities.ca, the City of Summerside, Art Fresh, Hermes Fashion, Vodafone and Amazonas. His wide range of professional skills in programming and web design have enabled Igor to develop highly effective web solutions for all types and sizes of businesses directly resulting in their achieving marketing goals.

Igor possesses expertise in the following program languages: PHP, JavaScript, SQL; databases PostgreSQL, MySQL, NoSQL; design pattern and OOP MVC, HMVC, ORM, active record, service locator, singleton, facade, adapter etc.; frameworks Zend Framework 2, Zend Framework 3, Symfony 2, Symfony 3, Yii2, Doctrine 2, CodeIgniter, Kohana, jQuery; front-end development HTML, CSS, HTML5, CSS3, jQuery UI, Twitter bootstrap, SASS, LESS; version control systems git, svn; Task/Time tracking system; CMS Magento 2, WordPress, OpenCart, Modx, Joomla, Oxid, Shopware; technologies AJAX, REST, SOAP, RESTful API, RPC API, XML, Websocket; caching technologies Varnish, Memcache, apc. He also maintains an understanding of Agile/Scrum and Kanban and has experience with highload projects.

Grahame Potter
Grahame Potter, Senior Copywriter

Grahame is a multi-award-winning writer who has created cutting-edge consumer and b2b campaigns for over 35 industries throughout Canada and the U.S. Employing a 30+ year overview of the entire marketing mix, he writes websites, landing pages, e-blasts, articles, brochures, outdoor and transit ads, newsletters, sales letters, and slogans you can hang brands on.

Grahame has been online since there’s been a line to be on and his career has hinged on measurable results more times than he cares to remember. From personalized direct marketing (American Express, Bell Canada) to mass-market promotion (Coca-Cola, Ford Motor Company) his major agency years have produced a writer who literally thrives on the challenge of measurable results.

Grahame works his magic by using heads and subs to make every point count, tight text to keep readers reading, and calls-to-action to elicit response. It’s a style that has been described as smart copy tuned to a target. Whatever it’s called, it results in communication that connects, convinces and converts, adding a tremendous edge to performance.

Lori Mayne
Lori Mayne, Writer and Editor

Lori is a professional writer and educator with more than 20 years of communications experience in media, classroom and corporate environments.

She instructs post-secondary courses and facilitates professional development workshops in professional and business writing, plain language and workplace communication, among other topics. She also provides one-on-one coaching services to individuals who want to sharpen their writing skills or gain another perspective on specific writing projects.

As a writer, Lori produces articles, reports and communications materials; provides editing and research services; and identifies media opportunities for both businesses and non-profit organizations.

Lori teaches English 101 at the University of Prince Edward Island, and she has also facilitated courses through Holland College, Ceridian, and Making Words Matter, her own writing and education business. She has delivered programs to 2,000 people across PEI.

Emma Sloan
Emma Sloan, Social Media Marketing Expert and SEO Copywriter

For over five years, Emma has worked with 15+ industries internationally to create and implement personalized, innovative, and quality social media marketing strategies. With data being the name of the game, Emma prides herself on keeping ahead of the curve in the realm of algorithms, advertisement trends, and top-ranking organic content.

As a social media marketer, Emma funnels her SEO and copywriting proficiency into curating arresting, high-ranking content and advertisement copy for a wide range of social media platforms. She has over 100 professional, journalistic, and creative publications to her name, with her work being featured in notable publications such as The Huffington Post.

Lori Mayne
Jason Gordon, Digital Marketing Director

With over 15 years of sales and marketing experience, Jason has been successful in leading a number of companies from start-up to profit using social media as his medium of choice. Jason's primary focus is helping small businesses first figure out how to get started with social media, and then planning and implementing the strategies needed to lead them to success in their industry. 

During the past five years, Jason has had the privilege to work with over 300 companies and has managed close to 1000 social media accounts. 

Jason agrees that "Content is King" and is only becoming more and more relevant each year. Content planning and development is key to social media success. This is an area that Jason works with our clients setting them up for success for today and for the future.

Through relentless trial and testing, he has been able to develop one of the most sought-after, and affordable Social Media services available today.

Looking for a big idea?

Call us: +1.902.394.7272
ART FRESH
PO Box 312 Charlottetown CTL PE, C1A 7K7 Charlottetown +1.902.394.7272 info@art-fresh.ca